Senior Product Marketing Manager

Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford, and engage with the services, products, and professionals they need to get and stay healthy. We use design, service, and technology to redefine the healthcare experience. Our team centralizes marketing for all of AHS, alongside the data engines that power our optimization and valuation services. We are looking for an entrepreneurial leader to help customers embrace a new healthcare paradigm and drive lasting impact.

The AHS Brand, Discovery, and Engagement Team is seeking a Sr. Product Marketing Manager (PMM) to serve as the single-threaded owner for the One Medical Senior Health Program’s marketing strategy. In this role, you will lead the strategic vision to acquire and engage customers aged 65+. You will translate national brand objectives into high-impact, locally relevant marketing programs, working backward from customer data to build a scalable marketing playbook across performance channels (including Onsite/SEO, Outbound, and Direct Mail).

The successful candidate will be a data-obsessed, customer-centric leader who thinks strategically and executes with operational rigor. You must thrive in an entrepreneurial environment where ambiguity and competing priorities are the norm. You will anticipate and remove bottlenecks, make high-judgment tradeoffs, and balance business needs against constraints. You will sit at the center of the regional patient experience and own the full-funnel metrics—from initial awareness to in-office visits and long-term engagement. This requires exceptional analytical skills, a bias for action, and the ability to earn trust and influence a wide array of stakeholders, from channel managers to senior business leaders.

This position will sit onsite in Seattle, WA.

Key job responsibilities
- Own End-to-End Strategy: Define, develop, and execute the comprehensive growth strategy for One Medical Senior Health, working backward from customer insights to hit ambitious patient acquisition and retention targets.
- Orchestrate Cross-Functional Channels: Act as the central strategic partner for regional marketing, aligning channel managers (Performance Marketing, SEO, Social, Content, PR) to deliver a seamless, full-funnel customer experience.
- Scale Local Playbooks: Create, simplify, and scale a regional marketing playbook that enables hyper-local execution across digital channels (local SEO, geofencing) and physical touchpoints (in-office activations, community partnerships, local events).
- Dive Deep into Analytics: Own full-funnel metrics—from impressions and clicks to sign-ups, office visits, and retention. Diagnose performance gaps and build experimental frameworks that drive continuous optimization.
- Lead Innovation & Experimentation: Design and execute new, scalable marketing programs with measurable business impact. Own the measurement and reporting of these initiatives directly to senior leadership.
- Manage Prioritization & Tradeoffs: Balance business needs against technical and operational constraints. Anticipate bottlenecks, make high-judgment tradeoffs, and establish streamlined processes that protect both financial and customer goals.

A day in the life
You will develop strategies to drive customer acquisition and engagement for One Medical’s Senior health program through behavioral analysis, customer research, retention program management, personalized content development, marketing channel management, and creative development. You will dive deep into marketing performance, analyzing key funnel metrics to identify trends and optimization opportunities. If a dashboard does not exist, you will work with Business Intelligence or Data Engineering teams to build one from scratch. Throughout the day, you will meet with performance marketing channel managers to review location-based ad campaigns and make data-driven decisions on budget allocation. You will also lead strategic planning sessions with Senior Health stakeholders to outline marketing plans, working backward from patient acquisition goals. Part of your day will focus on refining the marketing playbook—simplifying processes for seasonal marketing event programs. You will wrap up by preparing a data-rich document for weekly business reviews, clearly communicating the impact of your team’s initiatives to senior leadership.

About the team
The AHS Brand, Discovery, and Engagement Team drives new customer acquisition across all Amazon Health businesses, including One Medical, Virtual Health Services, Amazon Pharmacy, and Health Business Connectors. We are heavily data-driven, customer-obsessed, and focused on automating channel optimization at scale. We hold an exceptionally high bar for our work and strategy, but we do not take ourselves too seriously. We actively collaborate with data engineering leaders to unlock customer behavioral signals that help us serve our patients better.

Basic Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience creating and managing complex, cross-team project plans
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience with SQL and data visualization tools such as Tableau
- 8+ years of progressive experience in integrated marketing, with at least 4+ years developing and executing regional or field marketing strategies for a multi-location business (e.g., retail, healthcare, hospitality).
- Proven experience managing cross-functional marketing programs and collaborating with channel managers, product teams, and business leadership.
- Demonstrated ability to manage complex projects, multitask, and meet tight deadlines in a fast-paced environment.
- Exceptional analytical and quantitative skills, with a proven ability to use data to justify decisions and drive strategy.
- Superior oral and written communication skills, with experience presenting strategies and results to senior leadership.
- Bachelor’s degree in marketing, business, or a relevant field of study, or equivalent practical experience.

Preferred Qualifications

- MBA or master’s degree in economics, marketing, finance, or a related, analytically rigorous field.
- Demonstrated ability to thrive in a culture of rigorous data analysis, experimentation, and measurement, where decisions are justified with data.
- Deep expertise in experimental design and analysis (e.g., A/B testing, incrementality measurement).
- Experience in the healthcare or wellness industry.
- Proven track record of developing scalable lifecycle management and engagement programs.
- A history of defining and executing innovative marketing strategies that have driven significant, measurable business growth.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually