Product Marketing Director

Job Description

The Product Marketing Director leads Product Marketing for Experian Health, defining how healthcare technology solutions are positioned, communicated, and launched. This role leads a small team while partnering with Product, Sales, and Marketing to deliver high-impact go-to-market initiatives and support business growth. The position combines strategic leadership with hands-on execution, focusing resources on the highest-priority initiatives.

This is a remote position. You will report to the Vice President, Marketing, Health.

You will have opportunity to:

• Lead the product marketing strategy to support business growth and product adoption.
• Develop clear product positioning, messaging, and value propositions for healthcare audiences.
• Create consistent messaging frameworks across marketing, sales, and customer communications.
• Partner with Product Management and Marketing to plan and execute product launches and go-to-market strategies.
• Provide Sales and Customer Success teams with messaging, presentations, competitive tools, and enablement content.
• Analyze customer and market insights to inform product and marketing decisions.
• Collaborate on thought leadership, executive presentations, webinars, and industry events.
• Lead, coach, and prioritize the work of a team of Product Marketing Managers while supporting high-priority initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.
• 10+ years of experience in Product Marketing, Product Management, Solution Marketing, or B2B Marketing.
• Experience marketing enterprise SaaS, healthcare technology, data, analytics, or other digital solutions.
• Experience developing product positioning, messaging, and go-to-market strategies.
• Experience leading cross-functional initiatives within a matrixed organization.
• Experience leading and developing marketing professionals.
• Experience in healthcare revenue cycle management, patient engagement, or healthcare financial operations.

Additional Information

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters. Our people-first approach has earned us global recognition: World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.

Want to see what life at Experian is really like? Explore Experian Life on social or visit our careers site.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

#LI-Remote

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.