Global Head of Product Marketing

Note: Partly is headquartered in Austin, TX with offices in London, UK, Christchurch, NZ and Auckland, NZ. Wherever you're based, we'll connect you with your nearest office for onboarding, and fly you to join the full team for our quarterly "Season Openers" (we cover travel and accommodation). If you're relocating to join us, we can also assist with relocation costs.

🚀 Our story

Partly is connecting the world's parts, and we're doing that by building the AI infrastructure layer for the global repair industry, starting with the $2tn automotive market. Our frontier model, Interpreter, is the world's first AI purpose-built to understand vehicle damage and the parts needed to fix it. Thousands of businesses across the global repair supply chain already rely on it.

Founded by ex-Rocket Lab engineers, we've tripled in size in the last 18 months and have recently raised a $50m Series B led by DST Global (Anthropic, Airbnb, Meta, TikTok, Spotify) and including Blackbird Ventures (Canva, CultureAmp etc.), WNDR, Activant Capital, Icehouse Ventures, Square Peg, Airtree, and Ecliptic Venture Capital. We're headquartered in Austin, with offices in New Zealand and London.

We're continuing to build a world-class team ensuring Partly is a place where people can do the best work of their lives. We're proud of the culture we've built, and our values are lived throughout every experience.

Want to learn more about the problems we're solving and the culture we're building at Partly? Hear directly from our team here: https://shorturl.at/iAFUX

🖍️ This role

As Global Head of Product Marketing at Partly, you will define and own how Partly is understood across the world — across two product layers, a multi-sided network, and three active markets.

Partly operates two connected layers. Partly.com is the infrastructure platform — the B2B layer that software companies, OEMs, and enterprises build on. Partly.ai is the AI-powered tool for repair shops, built on top of that infrastructure, that makes finding and sourcing the right part genuinely effortless. Both are powered by the Interpreter, our proprietary foundational AI model — a genuine technological breakthrough in how automotive parts are understood at scale.

The positioning challenge is unique. Enterprise buyers and developer buyers need to understand why Partly.com is the right infrastructure layer for them to build on top of. Repairers need to believe that Partly.ai will actually transform how they work. And the Interpreter is a category-creating asset that nobody has told the story of yet. Your job is to make all of that coherent — in every market, for every buyer, on every side of the network.

This is a genuinely global role based in Austin, Texas. You will work closely with UK, NZ, and US commercial teams to ensure positioning is consistent and compelling everywhere Partly operates. You will travel regularly — to London, Christchurch, and wherever the business is building. You report directly to Tony (CSO) with a dotted line into Jo (Product GM), ensuring the product and market narratives evolve together.

This is not a demand-generation role. The work is positioning, narrative, product commercialisation, and sales enablement — and you'll be expected to use AI tools to scale that work without proportional headcount growth.

💻 What will you do

• Define Partly's AI category

  • Partly is not just an infrastructure company and not just an AI company — it's the intersection of both, in a market that hasn't seen this before.

  • Own the category definition: what is Partly in the AI era? How do we establish "AI infrastructure for automotive parts" as the recognised frame before someone else does?

  • This is the hardest and most important responsibility in the role.

• Bring the Interpreter model to market

  • Develop the language, proof points, and commercial narratives that make the Interpreter understandable for every buyer type.

  • Partner closely with Jo (Product GM) to translate complex AI capabilities into compelling commercial value.

  • Tailor messaging for repairers, enterprise evaluators, and insurer CTOs alike.

• Tell one coherent story across two product layers

  • Own the positioning architecture connecting Partly.com (infrastructure) and Partly.ai (AI for repairers).

  • Ensure each audience understands their value proposition while reinforcing one unified company narrative.

  • Make the Interpreter the connective thread between both products.

• Position across the full multi-sided network

  • Develop ICP-specific messaging for repairers, MSOs, insurers, OEM dealers, suppliers, and software developers.

  • Create sales collateral including one-pagers, pitch decks, and messaging frameworks that support enterprise deals globally.

• Drive global positioning consistency

  • Ensure consistent positioning across Austin, London, and Auckland.

  • Partner closely with UK, NZ, and US commercial teams to align messaging.

  • Travel regularly to understand market-specific nuances while maintaining a unified global narrative.

• Build multi-market case studies

  • Develop compelling customer stories across repairers, MSOs, insurers, and OEMs.

  • Turn early customer wins into scalable proof points that strengthen enterprise sales conversations.

• Build AI-powered content operations

  • Use AI tools such as Claude, Perplexity, and other emerging technologies to scale content creation.

🥷 Your skills

You'll need

• Product marketing experience in AI, API, infrastructure, or platform companies.

• Experience creating or defining AI categories, not simply positioning against competitors.

• Strong understanding of bringing foundational AI models and AI-native products to market.

• Experience marketing multi-sided platforms with multiple buyer personas.

• Global product marketing experience across multiple regions and markets.

• Strong partnership with enterprise sales teams and experience supporting complex deal cycles.

• Deep fluency with AI tools and AI-assisted content workflows, with demonstrated productivity gains.

• Exceptional written communication and narrative development skills.

• Comfortable with regular international travel across the UK and New Zealand.

Preferred but not required

• Experience in automotive, insurance, logistics, supply chain, or other operationally complex industries.

• Background in API-first or developer-focused companies.

• Experience as the first Product Marketing hire at a scaling startup.

• Experience commercialising proprietary AI models, datasets, or foundational AI technologies.

Please note: if you don't have all the skills or experience listed above but believe you could be outstanding in this role, please still consider applying. Many people count themselves out. We'd love the chance to learn more about you and why you're exceptional.

Equal Opportunity Partly is an Equal Opportunity Employer. All employment decisions at Partly are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. Partly provides reasonable accommodations for qualified individuals with disabilities throughout the application and employment process. If you need assistance or an accommodation, please let us know.

🪅 Benefits

• Competitive base salary plus equity. Even though we’re a small startup, we offer competitive salaries and great equity.

• Parental leave and flexible return to work. After returning to work, primary carers can work 4-day weeks for 100% of their pay for the first twelve weeks. For secondary carers, we offer 10 days of leave at full pay.

• Flexible working hours. We’re office-first, but are flexible with hours and working from home when you need to.

• Base yourself with our U.S. team in a brand new WeWork office

• Monthly team lunches to celebrate our wins and enjoy each other's company outside the office.

• Ergonomic workspace. Sit-stand desks, ergonomic chairs, quiet spaces, and collaboration spaces to suit all kinds of working styles.