Digital Trading Manager

Job Description

We’re looking for a data driven, commercially minded Digital Trading Manager to join the Topshop & Topman team and help shape the next chapter of our global trading strategy. As Digital Trading Manager, you’ll play a key role in driving performance across Topshop.com, with a strong focus on optimising onsite conversion and customer journey through data-led insight and trading actions.  

This is a high-impact role reporting into (Lucy A future title), and working closely with Product, Marketing, and Performance & Insights teams. You’ll lead the development and execution of trading strategies across multiple markets, ensuring we’re responding to customer behaviour with agility, insight, and innovation.

What you’ll be doing:

• Forecast, monitor and deep-dive KPIs (conversion, product views, exit rates, funnel metrics), translating insight into clear trading actions.
• Identify and execute trading opportunities to improve performance, prioritising high-impact actions.
• Own and drive onsite conversion performance, identifying friction points across the customer journey and implementing improvements across navigation, merchandising and content.
• Lead A/B testing and experimentation to optimise key onsite elements (landing pages, navigation, product ranking, promotional messaging).
• Optimise the proposition by market, using customer and competitor insight to drive relevance and conversion.
• Deliver pricing and promotional strategies to support commercial performance.
• Collaborate with marketing and brand teams to align onsite activity with traffic-driving campaigns.
• Line manage and develop a team of 2, ensuring strong execution and prioritisation.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, help ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You:

You bring a strong blend of strategic thinking, commercial acumen, and leadership experience, with a proven track record in international ecommerce, ideally within fashion. You thrive in fast-paced environments, combining curiosity, agility, and a hands-on approach with the ability to coach and inspire others.

You’ll also be able to demonstrate:

• Strong analytical capability, with experience interpreting data and translating insight into clear actions.
• Proven track record of owning and improving ecommerce conversion through onsite optimisation and trading actions.
• Experience working with Shopify or similar ecommerce platforms, with a strong understanding of onsite merchandising tools.
• Experience running tests and experiments to improve onsite performance.
• Strong commercial mindset, with the ability to identify opportunities and prioritise high-impact actions.
• Confident stakeholder manager, able to collaborate cross-functionally and influence decisions.
• Clear and concise communicator, able to translate complex data into actionable recommendations.

Additional Information

BeneFITS’ 

• Employee discount (hello ASOS discount!) 

• Employee sample sales 

• 25 days paid annual leave + an extra celebration day for a special moment 

• Discretionary bonus scheme 

• Private medical care scheme 

• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 

• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role 

Company Description

TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c£200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.  

Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.   

The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brand’s offline and online retail presence building on the exciting relaunch of Topshop.com.