Senior Growth Marketing Manager

As Tracksuit's Senior Growth Marketing Manager - Paid, you'll have full ownership over our paid acquisition engine, running campaigns across LinkedIn, Google, Meta, and an ambitious set of new channels we're building out across ANZ, US, and UK.

👉 

This is a hands-on role where you'll be in the platforms daily, with a relentless focus on ROI and driving qualified pipeline. You'll be the person who sets the strategy and executes it: launching campaigns, running experiments, dissecting the data, and making our media budget work harder across the full funnel.

You'll work closely with our Head of Growth on strategy, but the dial is yours to turn. You're not just running the playbook. You're looking for the angles others haven't found yet.

We invest seriously in channels that build future demand, and you'll bring both the analytical and creative instinct to make that investment count. You'll diagnose what's broken in a funnel, design clean experiments, and build AI-powered systems that make performance scale.

Success looks like a paid engine that drives qualified pipeline across our key markets, with a diversified channel mix, clear ROI visibility, and a growing library of learnings that make us harder to outspend.

As our Senior Growth Marketing Manager - Paid, you'll be responsible for:

1. Own paid acquisition and drive full-funnel performance

• Build and scale campaigns across LinkedIn, Google Ads, Meta, and emerging channels, with a relentless focus on ROI and driving qualified pipeline, not just in-platform metrics.
• Think end-to-end: from audience targeting and ad creative through to the click, landing page experience, and conversion. You own the whole journey, not just the top of it.
• Partner with our organic lead on landing page and conversion strategy, ensuring paid and owned channels work as a joined-up system.
• Own budget allocation across paid channels with clear, data-driven reporting on performance against pipeline targets.

2. Test and scale new channels with confidence

• Develop a structured experimentation framework for emerging paid channels, with clear hypotheses, test designs, and scaling criteria.
• Move quickly from idea to test to verdict, documenting learnings and building a compounding library of what works for Tracksuit's ICP.
• There's a real opportunity to diversify our channel mix, and you'll be driving it: YouTube, Reddit, ChatGPT ads, Clay-enhanced Meta, and beyond.

3. Bring analytical rigour to everything

• Manage our external paid agency and consultants, using data to drive conversations and hold them to a high bar rather than just receiving reports.
• Diagnose funnel performance with precision, from lead quality to SQL conversion to channel comparison.
• Build reporting that gives the team clear visibility on what's working and why.

4. Build AI-powered systems for scalable performance

• Leverage AI tools and automation to build systems that drive scale: whether that's automating reporting, personalising ad creative, or surfacing performance insights faster.
• Bring a builder mindset: you're not just running campaigns, you're building infrastructure that compounds over time.

5. Drive creative performance in partnership with the marketing team

• Work closely with Design, Product Marketing, and Content to develop high-performing ad creative and messaging that converts at every stage of the funnel.
• Bring a strong, informed perspective on what makes effective paid creative: not just the numbers, but the instinct and judgement behind them.
• Build a tight feedback loop between performance data and creative development so that decisions are grounded in what's actually working.

What you'll bring with you?

• 5+ years in a performance or growth marketing role, ideally in a B2B SaaS environment.
• Proven experience across multiple paid channels, not just LinkedIn and Google, but with a demonstrated willingness to test and scale beyond the obvious.
• Ownership & Bias for Action: You'll be the kind of person who takes full accountability for paid channel performance and moves quickly to test, learn, and optimise.
• Full-Funnel Thinking: You can look beyond in-platform metrics to understand and optimise the entire journey from impression to pipeline.
• Creative Conviction: You have a strong, informed point of view on what makes effective paid creative, pushing creative quality upstream rather than just reporting on what performed.
• Generalist Range: You're comfortable spanning multiple paid disciplines and channels, with the curiosity and confidence to test new ones.
• AI Fluency: You actively use AI tools and automation to build smarter, more scalable systems, not just to move faster but to build better.
• Commercial Acumen: You connect every tactic and experiment directly to pipeline and revenue outcomes.
• Integrated Campaign Thinking: You are adept at designing ABM programmes that orchestrate multiple channels and touchpoints, understanding that the best campaigns go beyond ad platforms and that reaching the right account sometimes requires a more coordinated, high-touch approach.
• Cross-Functional Collaboration: You can work seamlessly across marketing, sales, design, and external partners, rallying people around shared goals.
• Builder Mindset: You're here for it! You Thrive in ambiguity, comfortable establishing systems and processes from scratch in a high-growth environment.

What does success look like?

• Pipeline generated from paid channels: volume, quality, and conversion rate.
• CAC efficiency: cost per acquisition across paid channels, with improvement over time.
• ABM programme effectiveness: reach, engagement, and conversion of ICP accounts across key markets.
• New channel velocity: emerging channels tested per quarter, with clear learnings documented.
• Full-funnel conversion: improvement in click-to-lead and click-to-SQL rates across paid campaigns.
• AI/automation impact: measurable efficiency or performance gains from systems built.

Why join us at Tracksuit?

As one of Australasia's fastest growing startups, we've hand-picked a world-class team of kind, ambitious, generous, and smart humans. You’ll get to join and experience life at one the fastest-growing startup in New Zealand & Australia while we are still in hyper growth phase.

We’re a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on complete transparency, trust, learning, and constant development and improvement.

👉 👀 This role in particular?

• We have significant media budget and full organisational backing to test, invest, and scale across markets.
• A real mandate to build, not maintain. We're actively expanding our channel mix and you'll be driving it.
• Direct partnership with an experienced Head of Growth, with genuine autonomy over the paid engine day to day.
• You'll manage our external paid agency and consultants, with the data and confidence to hold them to a high bar.
• A brand that's growing fast in a category that matters, with the ambition to match.

Underpinning the experience are our great benefits, including:

⦿ Compensation: Competitive market rate remuneration, which is reviewed twice annually. Our radically transparent compensation policy ensures that salaries are fair across the entire team.

⦿ Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuit’s success.

⦿ Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, and 6 weeks of paid annual leave.

⦿ Generous parental benefits: 12 weeks’ paid parental leave for either caregiver, additional sick leave for IVF, gradual return to work.

⦿ A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.

⦿ Flexible working: We have beautiful offices in Auckland, Sydney, London, and New York. We are office first but offer flexibility day to day.

Most importantly, when you join, you’ll receive an epic Tracksuit which reflects our vibe. We are built for speed and comfort, we're fun and informal, and we're practical and ready for anything.

🐾 FYI - We’re pet-friendly in principle and practice - with the occasional four-legged visitor adding to the charm, not the chaos.