CRM Functional Lead

WPP is the trusted growth partner for the world’s leading brands. 

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. 
 
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
 
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. 
 
For more information, visit WPP.com.
 

Why we're hiring:

WPP is at the forefront of one of the most significant transformations in the marketing and advertising industry. We are evolving our Enterprise Technology capabilities—bringing together over 2,500 technology professionals into a single, integrated global organisation. This team is central to enabling the continued transformation of our agencies and corporate functions.

As part of this journey, WPP is undertaking a major multi-year programme to simplify and modernise its technology landscape, including consolidating multiple CRM platforms into a globally governed Microsoft Dynamics solution.

This transformation is critical to:

• Improving client and pipeline visibility
• Strengthening data quality and reporting
• Enabling AI- and data-driven commercial workflows
• Reducing cost, complexity, and duplication across agencies

To support this, we are hiring a CRM Functional Lead / Product Owner to drive functional leadership across the global CRM platform. This role will:

• Own and govern functional decision-making
• Prevent divergence and unnecessary local customisation
• Ensure business requirements are translated consistently into delivered capabilities
• Maximise value realisation from WPP’s global CRM investment

The CRM Functional Lead / Product Owner will own the functional vision, design, and backlog for WPP’s Global CRM Programme, which is consolidating multiple legacy solutions into a single, enterprise-wide Microsoft Dynamics platform. Operating at the intersection of business, design, and technology, this role translates business strategy, global CRM processes, and market needs into a clear, prioritised product roadmap—balancing global standardisation with controlled local flexibility. Within a complex, multi-agency environment, the role acts as the single point of accountability for what the CRM does, ensuring all functional decisions align with business priorities, design standards, and delivery constraints.

What you'll be doing:

• Own the functional vision and roadmap for the Global CRM platform, aligned to programme objectives and enterprise governance
• Act as Product Owner for Microsoft Dynamics CRM, managing and prioritising the global functional backlog across markets, agencies, and release phases
• Lead the definition of global CRM processes, user journeys, roles, and functional standards in partnership with business stakeholders and the CRM Design Authority
• Evaluate and shape requests for market, agency, or client-specific variations, ensuring alignment with agreed guardrails and enterprise standards
• Partner closely with technology delivery teams and system integrators to ensure functional requirements are feasible, well-designed, and delivered to a high standard
• Provide clear functional input into release planning, prioritisation, sequencing, and trade-off decisions
• Support change, training, and adoption activities by ensuring functional designs are clear, consistent, and well communicated
• Act as a key escalation point for functional scope, prioritisation, and design decisions across the programme

What you'll need:

• Proven experience as a Product Owner or Functional Lead on large‑scale, global CRM or enterprise SaaS implementations
• Strong understanding of Microsoft Dynamics CRM capabilities and configuration‑led delivery models
• Experience operating in complex, decentralised or multi‑business organisations, balancing global standards with local needs
• Ability to translate business strategy and process requirements into clear, prioritised functional backlogs
• Strong stakeholder management skills, with experience influencing senior business and technology leaders
• Comfort operating in ambiguity, managing competing priorities, and making pragmatic trade‑off decisions
• A delivery‑focused mindset with strong attention to detail and outcomes
• Experience working with systems integrators and external delivery partners

Who you are:

You're open_:_ We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic_:_ We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Hybrid 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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