Director

You will build and lead the measurement, experimentation, and value attribution function for Amazon's Devices & Services organization. Your team is the shared science infrastructure informing production optimization systems that serve all Devices product lines, marketing pods, and Finance leadership with causal evidence of what Devices are worth and whether our investments are working.
This is not simply a traditional analytics or measurement role. You will own an active experimentation mandate by designing and running tests that produce the causal inputs for pricing decisions, marketing optimization, merchandizing options, and portfolio strategy. Your outputs provide the causal evidence base that senior leadership consume to make billions of dollars in investment decisions across the D&S portfolio. You will also own the economic models that validate and drive execution across the full surface area of marketing spend for devices and services.
Your experimentation organization will directly shape how customers experience Amazon Devices & Services- from the prices they see to the promotions they receive to the features we invest in- by providing the causal evidence that determines where D&S allocates resources to improve the customer journey.

Key job responsibilities
Economic Value (EV)
• Downstream value attribution for all Devices product lines — Impact on Prime, subscription lift, consumer spending, advertising value
• In-period and lifetime incremental value models using causal inference
• Pro Forma P&L methodology alignment with
• Define and own EV coverage metrics, ensuring causally validated measurement expands across the portfolio
• Navigate cross-functional complexity in this high-visibility, multi-stakeholder space

Marketing Science & Measurement
• Build the marketing science function from scratch - incremental impact and ROI across all channels and guiding investment allocation decisions
• Incrementality measurement for marketing spend across all channels — own causal measurement of spend effectiveness and channel coverage
• Establish metrics: marketing spend coverage (causally measured), channel coverage, calibration error % (expected lift vs. experimented lift)
Pricing & Elasticity
• Experiment consistently to push causally validated elasticity outcomes into production systems
• Own elasticity coverage and accuracy metrics

Experimentation Platform Strategy
• Designing and running tests that produce causal inputs for pricing, marketing optimization, merchandising, and portfolio strategy
• Drive experiment cycle time reduction
• Partner with engineering while owning science direction, experiment design, and analytical outputs
• Operate with AI-native workflows — using automated experimentation pipelines and machine-driven evidence synthesis to increase organizational leverage
• Define when measurement confidence is sufficient to trigger autonomous action

A day in the life
Key Metrics You'll Influence
• Marketing spend coverage (causally measured %)
• Marketing channel coverage
• Calibration error % (expected lift vs. experimented lift)
• Elasticity coverage & accuracy
• Experiment cycle time
• EV coverage across portfolio

Basic Qualifications

• 12+ years in applied science, economics, or quantitative marketing with increasing leadership scope
• Experience managing teams of 30+ across multiple disciplines (scientists, analysts, engineers)

Preferred Qualifications

• Experience in consumer electronics, devices, or subscription businesses with complex downstream value chains
• Familiarity with Pro Forma P&L construction and Finance partnership at VP+ level
• Background in both long-term causal modeling AND in-period financial forecasting
• Experience designing experimentation governance for multi-team organizations
• Comfort operating at the intersection of science, product, and business strategy
• Track record of influencing senior leadership (VP/SVP) with data-driven narratives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 261,200.00 - 350,000.00 USD annually
USA, WA, Seattle - 237,500.00 - 321,300.00 USD annually