About Ogilvy
Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
**Social Business Director
**Global Tech Organisation
Department: PR & Influence / Social & Content
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Reporting into: Managing Partner / Client Partner
About Ogilvy:
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.
In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
The Role:
Social and content have never been more important for clients. Showing up authentically, with intention, across social platforms helps brands connect with their audiences, sell, and serve them better. This role provides the opportunity to work on an exciting tech client portfolio, leading the day-to-day business and managing key campaigns throughout the year.
As a Business Director, you will lead large, complex projects, working closely with the strategy, creative, and programme leads across the Social, Influence, and PR teams. You are perfect for this role if you have a wide knowledge of social, from managing campaigns that build brand advocacy to creating hard-working assets that drive purchase. The ideal candidate knows how to effectively lead an account, steering processes and ways of working internally, with agency partners, and with our clients to deliver best-in-class social campaigns and content.
Key Responsibilities:
- Social & Campaign Leadership: Lead large, complex social-first projects and manage key campaigns for an exciting tech client portfolio, from ideation through to execution.
- Strategic Counsel: Provide senior-level strategic guidance to clients, confidently holding your own in strategic conversations and ensuring all work aligns with strategic objectives.
- Integrated Team Management: Lead and motivate an integrated team, including an Account Manager, Community Manager, and Creatives, to deliver best-in-class social content and campaigns.
- Content & Performance Oversight: Oversee the delivery of social content and ensure it is performing effectively on an ongoing basis by leveraging insights from the research and data team.
- Client & Stakeholder Management: Build trusted partner relationships with senior-level clients, manage multi-level stakeholders in complex organisations, and act as a key point of escalation.
- Commercial Acumen: Take responsibility for the commercials of all projects, managing profitability, resource requirements, and growth opportunities. Ensure proposals are delivered within budget and manage client expectations on costs.
- Process & Delivery: Steer processes and ways of working internally and with partners, ensuring social campaigns are delivered on budget and on time in a Social-First environment.
- Creative Excellence: Collaborate with creative teams to inspire, spot, and push for creative genius, ensuring the best social creative solution is delivered for the client's business problem.
Key Leadership Competencies:
- Social & Digital Expertise: Possess strong skills in paid and organic social, with experience across a wide variety of clients and projects from small, response-driven workstreams to larger, complex social experiences across multiple platforms.
- Strategic & Non-Linear Thinker: Understand the strategic and business context the client is operating in and use this knowledge to develop effective solutions. Demonstrate creative problem-solving and consider different angles on a brief.
- Relationship Builder: A strong relationship builder who can make friends, influence people, and maintain strong partnerships with internal and external stakeholders to protect the work and activate new opportunities.
- Leadership & Accountability: An organised and autonomous leader who takes responsibility for large projects, motivating the team while holding them and yourself accountable for the work and the process.
- Excellent Communicator: Provide clear, succinct guidance to internal teams and confidently present work to clients, acting as a champion for the social craft.
- Financially Savvy: Possess good commercial acumen, with a strong understanding of how to manage resource requirements, ensure profitability, and drive growth.
Skills for Your Growth to Client Partner:
To support your progression, you will be expected to develop capabilities in the following areas:
- C-Suite Partnership & Business Acumen: Transition from a practice leader to a C-suite strategic advisor. Develop a deep, holistic understanding of the client's entire business model, competitive landscape, and financial drivers to become an indispensable partner to their most senior leaders.
- Integrated Solution Leadership: Evolve from leading a single capability to orchestrating the agency's full suite of services. Master the art of integrating diverse crafts—from brand advertising and PR to consulting and data—to solve the client's most complex business problems.
- Enterprise Commercial Strategy: Shift focus from departmental P&L management to owning the entire client commercial relationship. Drive enterprise-level growth by identifying strategic opportunities across the client's organization and negotiating large-scale, multi-year partnerships.
- Relationship as the Core Product: Move from a role where the craft is the primary product to one where the strategic client relationship itself is the core deliverable. Your success will be measured by your ability to build unwavering trust and long-term loyalty at the highest levels.
Personal Qualities:
- You’ll be someone that loves to get stuck into a task, and collaborate with the client and agency teams to make stuff happen!
- You know how to execute with digital, social, platform-first thinking and how the brand needs to behave within these environments to drive engagement.
- You will be charismatic with an energy that’s infectious and inspires people to do their best.
- You’ll understand the importance of brand metrics and how to orientate the operation in service of driving them and delivering business success.
- You know how to have fun and how to build a culture that is happy to work hard in an enjoyable environment.
- Experience within the retail sector is not essential but would be helpful.
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.