About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.
Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- Supporting patients living with obesity across our 5 markets
- Received selective NICE endorsement to provide services to the NHS
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
About the role (What You'll Do)
In this role, you'll own visual craft end-to-end; from shaping how a campaign idea comes to life in a pitch, to what it looks and feels like in market across paid social, YouTube, and beyond. Some days that means being on the tools yourself, and on others it means directing a shoot or guiding a team through a fast-turnaround sprint. The work spans quick social shoots at the Juniper office through to multi-month campaigns with celebrities, and everything in between. Working closely with the performance marketing team, the role is as much about what performs as what looks great — feeding creative data back into ideation and driving fast iterations across Juniper's weekly creative cycles. As the visual identity custodian for the growth team, this role is also the connective tissue between growth, product, web, and global brand, ensuring consistency across every touchpoint and acting as the growth team's key point of contact.
- Lead the visual craft of projects from concept to execution & live in market — spanning art direction, storyboarding, campaign identity, and social content, with a strong focus on paid social and campaign and YouTube.You'll be on the tools yourself or directing others, depending on the day and project, with work ranging from quick-turnaround social shoots in the Juniper office with staff or testimonial talent, to multi-month campaigns with celebrities.
- Respond to early-stage briefs by generating ideas and pitching them to senior stakeholders, to shape at a high level how our brand shows up to our market.
- Champion art and visual direction across pre-production and on set. You are responsible not only for the idea, but for how it is produced. Contribute to casting decisions and collaborate with external contractors (stylists, producers, HMUA, production designers, etc) to guide the team and deliver visuals that best answer the brief.
- Review creative performance data and contribute to weekly ideation sessions with the performance marketing team— bringing insights back into the work and being hands-on in making improvements & iterations happen within Juniper's fast weekly creative performance sprints.
- Guide day-to-day output from paid social editing teams, while executing on simultaneous projects across larger campaigns.
- Manage and coach a small team of senior creatives specialising in post-production.
- As the most senior designer or art director in the growth team, act as custodian of Juniper's visual identity — building cross-functional relationships with designers across product, web, email, global teams, and the global creative director to share learnings, align on visual identities, and drive consistency across all brand touchpoints.
About You (Who you are)
- 4+ years of experience in advertising design, graphic design, art direction, or closely related creative roles; ideally with strong in-house experience.
- Background in an Australian design or advertising agency, with a portfolio that demonstrates strong craft across ads, branding, and campaign identity.
- A sharp visual eye with strengths in typography, layout, imagery, and building polished, premium brand expression.
- Comfortable being hands-on in the work, using design craft to respond to briefs and turn ideas into high-quality creative outputs.
- Sydney-based and able to work closely with the team in person, including regular involvement in shoots and collaborative creative development.
- Empathetic & Culturally Aware: You understand that Juniper operates in a sensitive category. Your creative choices reflect empathy, credibility, and respect for the audience's journey
- Passionate About the Mission: You genuinely care about women's health and want to help build a brand that supports women through every stage of their journey.
- Performance-Minded: You're comfortable working with performance data and using insights to improve your work. You understand that beautiful design should also drive results.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.