Principal Designer

TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what's next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

The Role

TIDAL design is a small, nimble team building at the intersection of music, technology, and culture—shipping across uploads, streaming, AI-powered creative tools, and financial services that connect artists directly with their audiences in 60+ countries.

We're looking for a Principal Product Designer to set the vision and quality bar across TIDAL's product and brand ecosystem. You will be a foundational design voice on a small team where your work will have outsized impact—shaping not just pixels but the future of how artists build careers. You'll drive complex projects from concept to ship, influence strategy, and directly elevate the craft of everyone around you.

You Will

• Define and drive long-term product vision and design strategy across TIDAL's key product areas
• Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences
• Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
• Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
• Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity
• Mentor designers through feedback, critique, and knowledge sharing
• Identify new opportunities for the business and act on them

You Have

• 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
• Graphic design skills, working with building and extending brand for 360 activations and social to have cohesion across brand and product.
• Experience developing long-term product vision that informs roadmaps across a brand or multiple products
• Experience shipping impactful, strategic work autonomously—from multi-year visions to iterative releases
• Expertise defining design systems and standards that promote cohesive experiences at scale
• Influence and partnership skills as a trusted peer to leadership
• Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential
• A passion for music, artists, and the creative economy
• Comfort operating on a small, fast-moving team where you wear many hats

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Zone A:

$304,500—$456,700 USD

Zone B:

$304,500—$456,700 USD

Zone C:

$304,500—$456,700 USD

Zone D:

$304,500—$456,700 USD

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. 

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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