Sales Development Representative

About us

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. 

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States.

At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help! 

And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!

The Role

As an SDR, your main goal will be to prospect and qualify new business opportunities with senior decision-makers across the UK&I. You will work highly collaboratively with experienced Sales Account Executives to win new business. 

You will be responsible for introducing GoCardless to new customers, identifying their pains, uncovering opportunities, and growing the pipeline through email outreach, LinkedIn messaging, video and phone calls. This will entail researching and identifying relevant stakeholders in the sales decision-making process. 

The Training

You don't necessarily need prior experience although having some sales, customer facing experience in any setting (recruitment, property sales, B2B, B2C) would be a plus. GoCardless will train you to become an expert on the value proposition and the market.

The Growth 

Tech/SaaS sales is a career with a clear growth path. GoCardless provides you with an opportunity to progress into a closing Account Executive role over time. 

The Team

This role will be part of an established, high performing and collaborative SDR team that consistently overachieves against their targets.

What excites you

• Introducing how GoCardless can make a real difference to new customers
• Passionately articulating GoCardless’ value proposition in new sectors
• Nurturing prospects through to a qualified opportunity
• Thinking creatively about how best to engage new customers
• Maintaining and tracking your activity on Salesforce.com
• Developing the skills necessary for promotion to a closing or senior position

What excites us 

• Experience in an outbound B2B sales role is always beneficial
• Experience in customer-facing roles and competitive target oriented environment is beneficial
• Highly motivated to maximise activity and to overachieve targets
• Entrepreneurial mind-set with a hunger to succeed
• Experience using Salesforce, working in a start-up or FinTech company are all beneficial 
• You can talk passionately about what GoCardless does 
• You are good at finding ways to motivate yourself and teammates. We pride ourselves on positivity and camaraderie 
• You embody the core values of GoCardless 

Base salary range: £27,976 - £40,800 + OTE (100% of base)

Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (£27,976 - £34,000) of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

(some of) The good stuff

• Wellbeing - stay healthy with dedicated support and medical cover
• Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
• Adaptive Working - allows you to work flexibly, around your lifestyle
• Equity - all permanently employed GCs get equity to help you make a valuable contribution
• Parental leave - to suit everyone embarking on life's great adventure
• Learning Budget - lead your own development with an annual learning budget
• Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

Life at GoCardless  

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work. 

Diversity & Inclusion

As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices.

To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as:

Asian, Black, Mixed or Other — 25% 

Neurodiverse — 9% 

LGBTQIA+ — 9% 

Disabled — 1% 

Average age — 33

Female — 45%

Male —  55% 

We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support.

If you want to learn more, you can read about our Employee Resource Groups and objectives here

Sustainability

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here.

Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.