Head of Equity Marketing

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

Role Summary

This Vice President will play a key role within the Asset Management (AM) Marketing team, leading efforts to drive our global equity business forward. 

The VP will partner with investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to infuse product-related insights across content creation, digital marketing, paid media, social media, analytics and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business. 

 Responsibilities

• Marketing implementation: Develop and lead execution of strategic marketing plans to build awareness and affinity for AM's investment capabilities.
• Product narrative: Ensure value propositions and messaging pillars are infused through all product marketing assets. 
• Launches and campaigns: Develop and lead implementation of marketing plans around new product/fund launches, major announcements, tentpole events and client conferences. Partner with AM Marketing colleagues to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns, leveraging a range of channels and tactics to maximize effectiveness.
• Collateral: Create and develop product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM's design team.
• Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM's content calendar and sequences externally published content appropriately and effectively.
• Measurement and reporting: Collaborate with Marketing Technology team to synthesize end-to-end reporting and measurement of day-to-day and campaign-related marketing impact, delivering clear Marketing Return on Investment (MROI) and taking active steps to adjust marketing approach as necessary to optimize impact. 
• Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk. 
• Team connectivity: Take an active leadership role in the AM Marketing team, adopting a collaborative approach, sharing best practices, being involved in programs outside primary region as relevant, and contributing to the team's overall success. 
• Partnership and collaboration: Develop and maintain strong relationships with other AM Marketing colleagues, Global Marketing partners, Corporate Communications, sales and investment heads, and key stakeholders across AM.

Qualifications

• 8+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• Strong knowledge of the asset management industry: clients, products, regulations, competitors 
• Experience of working with and delivering data heavy collateral either in a marketing or sales function to a regular update cycle 
• A strong understanding of all marketing media including digital, social and print collateral
• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story 
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
• Effective time management: Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards and managing multiple priorities at once
• Bachelor's Degree (BA/BS); MBA and/or CFA preferred

The expected base salary for this New York, New York, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits 
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.