Key Account Specialist

Company Description

The On Premise is a Sales- and Marketing-Channel and Red Bull is the undisputed marked leader in this field. On one side over 1 bn cans are sold in the On Premise annually and 2.5 bn of sales are driven by On Premise occasions. On the other side On Premise is the main trial generator, building the brand in a aspirational environment.

As the Key Account Specialist in On Premise you are responsible for driving both the current and future distribution and sales of our product portfolio at the respective Key Accounts in your local market/area. You maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On Premise customers. You build powerful strategies based on industry- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers. As a result you deliver business plan targets for sales and distribution for the On Premise channel.

Job Description

STRATEGY AND PLANNING

• Alignment with HQ on international strategy, guidelines and customers 
• Identification of the most relevant channels and customers (size and relevance) in the respective market and development of long term visions to drive vertical and horizontal distribution and sales
• Close alignment with local Marketing on market-relevant industry- and consumer insights and national focus areas 
• Annual business planning for On Premise Key Accounts, including budget- and volume forecast as well as a thought through activation plan for each Key Account

MANAGING KEY ACCOUNTS 

• Maximization of existing customer performance via effective joint business planning
• Acquisition of new customers from the relevant national universe
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success 
• Ensuring executional excellence on account level by utilizing (cross-departmental) 

TRACKING, ANALYZING AND REPORTING 

• Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
• Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ

LEADING BY EXAMPLE

• Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B managers, store managers and staff)