Key Account Specialist
Posted 12 Aug 2026
Advertised as “Key Account Specialist - Retail”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 2–3 yrs
- Management level
- People management
- Employment
- Hybrid
- Contract
- Full-time
No salary listed for this role.
Study levelBachelor's
Company Description
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Key Account Specialist is responsible for driving the development, implementation & tracking of Red Bull’s sales strategy across assigned Retail and eCommerce accounts. Through strategic business partnerships and effective account management, the role is expected to deliver key business plans and initiatives while maximizing Red Bull’s sales potential.
The role is accountable for delivering business results, including Trade Sales Volume and profitability by driving brand building activations, implementing Perfect Store/Perfect Online Store standards, maximizing the impact of execution and trade term optimization.
The person needs to feel comfortable communicating and influencing brand vision with internal and external costumers/counterparts, getting feedback, identifying & exploring opportunities & to achieve business advantages. Sharing best practices and market insights with colleagues & customers to strengthen Red Bull’s advantage is an essential part of the role.
A creative, analytical & challenging personality, oriented towards actions, who is able to build strong strategic customer relationships & to collaborate within the company cross-functional and international.
Job Description
Key Account Management
Developing productive long term relationships with customers to reach and exceed sales targets.
Act as a main contact for customers.
Deliver monthly trade sales volume based on LRE (last revised estimate).
Implementing account sales strategies.
Preparing volume forecasts and plans.
Driving customer engagement through alignment on the business plans, joint business planning leading to in- store/online execution excellence.
Regular store checks to acquire information on execution and market information.
Terms of trade negotiation, business development agreement.
Work cross functionally with Trade Marketing/ Marketing / Operations.
Distribution Partner/Field Sales Agency Management
Depending on the assigned accounts: 1. Train field sales & merchandiser forces to sell targeted volume and ensure in-store execution excellence. 2. Work with and manage distribution partner to deliver on account KPIs.