BranchFactor Summary

The original posting with the fluff stripped out

Expected experience: 4–7 yrs
Management level: Individual contributor
Employment: Remote
Contract: Full-time
Visa sponsorship: Not offered

Compensation

No salary listed for this role.

Role speciality

B2B CommunicationsExecutive Thought LeadershipInfluencer RelationsMedia RelationsPublic Relations

Useful technologies

SlackZoom

Preferred qualifications

Field of studyCommunications, Public Relations

Study levelBachelor's

Original posting

PR & Communications Manager

Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.

Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.

The Role

The PR & Communications Manager is a hands-on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

Key Responsibilities

Develop, refine, and present strategic communications plans aligned with business objectives
Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions
Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs
Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy

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