Performance Marketing

Cogent is building the revenue engine for autonomous cyber defense, and we are hiring a Performance Marketing Lead to build the digital demand engine that turns the right audiences, messages, and moments into sales-qualified pipeline.

This role sits on the Growth team and partners closely with Demand Generation, Content, Product Marketing, Sales, Partnerships, RevOps, and agency partners. You will build the performance engine across paid distribution, landing pages, conversion paths, webinars, nurture, attribution, and campaign learning so our best ideas reach the right buyers and convert.

We are looking for someone creative, analytical, operational, and AI-native: a builder who can launch programs quickly, make their own assets when needed, use data to decide what to scale, and help a lean Growth team move like a much larger one.

What You Will Do

Build Digital Pipeline

• Run paid search, LinkedIn, retargeting, sponsored content, webinar promotion, and other digital programs that create qualified demand.

• Test audiences, segments, offers, messages, creative, and landing pages with a clear view of what creates Sales-accepted meetings and sales-qualified pipeline.

• Build campaigns around priority ICP segments, industries, competitors, use cases, field moments, and market signal.

• Optimize for lead quality, conversion, pipeline, and spend efficiency, not vanity metrics.

Own Landing Pages and Conversion

• Build and improve campaign pages, webinar pages, comparison pages, category pages, and conversion paths.

• Improve CTAs, forms, page structure, routing, retargeting, and follow-up so more of the right traffic becomes qualified demand.

• Partner with Content and PMM on SEO/AEO topics, then own the conversion layer that turns that traffic into pipeline.

• Maintain enough CMS, Webflow, Framer, or light HTML/CSS fluency to unblock yourself.

Run Webinars and Digital Programs

• Own webinars, virtual roundtables, and digital programs as pipeline programs, from promotion to follow-up.

• Partner with PMM, Content, Sales, Solutions, Partnerships, and founders on topics, speakers, audience, registration, and activation.

• Turn each program into a follow-up engine: nurture, retargeting, SDR handoff, sales snippets, and landing-page updates.

• Measure registrations, attendance, engagement, qualified leads, meetings, pipeline created, and pipeline influenced.