Digital Marketing Director

About the Role

Hippocratic AI is seeking a Sr. Director, Digital Growth Marketing & Marketing Operations to lead our enterprise growth engine across demand generation, marketing technology, and measurement.

You will build and optimize digital programs that reach healthcare buying committees, generate qualified pipeline, and accelerate complex enterprise sales cycles. You will also own the systems and data that connect marketing activity to revenue, giving teams reliable insights and clear accountability for results.

This role requires a commercially minded leader who combines performance marketing expertise with deep operational fluency. You know how to apply AI to improve targeting, creative development, and reporting—and how to measure whether it delivers value.

What You’ll Do

Performance Marketing and Demand Generation

• Lead enterprise ABM and digital acquisition. Design, execute, and optimize multichannel programs across paid channels, programmatic, and display, targeting priority accounts across enterprise health systems.

• Own the global pipeline target. Build high-intent digital strategies that capture demand from CIOs, CMOs, and COOs for payors, providers, life sciences and procurement boards. Partner with sales to move engaged accounts through the buying process.

• Improve conversion. Lead website and content optimization, creating clear conversion paths for clinical AI white papers, ROI calculators, and security and compliance reports.

• Drive continuous optimization. Test audiences, messaging, creative, and landing pages, using results to improve conversion quality and pipeline contribution.

Marketing Operations and Data Architecture

• Own the MarTech ecosystem. Architect, integrate, and manage the marketing technology stack, ensuring accurate, reliable data synchronization with the enterprise CRM and data warehouse.

• Govern lead-to-revenue processes. Design and maintain lead scoring, routing, and lifecycle models that support timely, consistent handoffs to SDR and field teams.

• Maintain trusted marketing data. Establish processes for enrichment, data quality, and reporting so marketing and sales can act on a consistent view of account and funnel performance.

• Partner with rev ops, legal, security, and compliance teams to ensure digital tracking and data collection meet applicable HIPAA and GDPR requirements, support SOC 2 controls, and follow healthcare communication standards.