Digital Marketing Director
US$155,000 – US$205,000 / yr base salary
Posted 15 Oct 2026
Advertised as “Director, Digital Marketing”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$155,000 – US$205,000 / yr |
|---|
WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over 2 years old, and more than 7 million teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love.
MagicSchool is looking for a Director of Digital Marketing to build and lead our paid and organic acquisition engines. You will own how we reach two audiences: teachers who sign up and use MagicSchool every day, and the schools and districts that partner with us. You will manage a significant budget across paid search, paid social, and display, run our website strategy with a focus on conversion, and shape our lifecycle and email programs.
This is a hands-on leadership role. You will set the strategy, roll up your sleeves to optimize campaigns and channels, and manage a small team and of contractors and agency partners to deliver results you can measure. You will report to the Chief Marketing Officer and work closely with Sales, Customer Success, and Product.
Responsibilities
-
Drive B2C signups and adoption through paid digital channels, balancing volume, quality, and cost efficiency.
-
Generate top-of-funnel leads and pipeline for our B2B sales team across search, paid social, display, and other paid channels.
-
Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow.
-
Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention.
-
Manage and coach our paid digital agency and contractors so that performance is clear, consistent, and strong.
-
Build performance reporting across channels and turn the data into a clear story for leaders and partner teams.
-
Partner with Product, Customer Success, Sales, and the wider marketing team to keep digital marketing aligned with company goals.
Qualifications, Competencies, and Skills
-
Data fluency: You analyze performance data with ease and explain what it means and what to do next in plain language.
-
Ownership: You take full accountability for results and drive work from idea through execution.