Marketing Analyst

Junior Marketing Analyst - Leaply

Hi! We’re Leaply — a product ecosystem in the Health & Wellness niche. Our mission is to create a platform users can fully trust with their health, so they can live healthier on autopilot. We launched in 2024 and have already seen explosive growth — 10x revenue in the past six months — with strong traction across the US, Europe, and beyond.

At Leaply, we challenge traditional career paths — we value ownership over job titles, and impact over process. As we scale, we’re looking for a curious, data-driven Junior Marketing Analyst to help us make smarter marketing decisions — and grow fast alongside the team.

Role Overview:

We’re looking for a Junior Marketing Analyst to join our analytics team and support Performance Marketing. The Marketing team at Leaply is highly data-driven and focused on developing at-scale, measurable marketing programs designed to improve the lifetime value of Leaply customers.

This is a role for someone at the start of their analytics career who wants to work on real business problems from day one. You’ll work closely with marketers on reporting, A/B test analysis and ad-hoc research, with hands-on mentorship from our Data Analytics Lead. Expect a fast learning curve: from well-defined tasks at the start to owning your own analytical areas as you grow.

What You Will Do:

• Prepare regular and ad-hoc reports for the Performance Marketing team on spend, creative performance and channel results, so marketers can make faster day-to-day decisions

• Build and maintain dashboards for key marketing metrics, and keep them accurate and easy to use for the team

• Analyze A/B tests within our existing evaluation framework: check data, calculate results and present clear conclusions

• Monitor key metrics and flag anomalies or unexpected changes to the team early

• Support deep-dive research into our audience segments and how they translate into LTV and unit economics

• Check data and tracking quality together with engineering, and help fix discrepancies between marketing, product and payment data

• Document your analyses and metric definitions so the team can reuse them

What You’ll Need to Succeed:

• 6+ months of experience in analytics (internship, first job, or substantial freelance/pet projects with real data)

• Confident SQL: joins, aggregations, window functions, and you can write queries on your own

• Hands-on experience with at least one BI tool (Tableau, Power BI, Looker or similar)

• Understanding of core marketing metrics — CPM, CAC, LTV, ROAS — and how they relate to each other