Analytics
Posted 5 May 2026
Advertised as “Analytics Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4–7 yrs
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
No salary listed for this role.
About the company
You've never worked for a company quite like Pearmill. We're a bunch of eclectic folks paving our own path in the world of technology, marketing, and advertising.
We're a diverse group of designers, engineers, and marketers from across the world, working together to help grow challenger brands and fast-growing startups through art and technology.
Pearmill is a performance marketing agency that outperforms expectations, using data-driven insights and relentless innovation for exponential growth.
About the role
We're looking for an Analytics Lead to own the full measurement stack — from the pixels firing on a client's checkout page to the incrementality test that tells us whether that Meta campaign is actually moving the needle. This is a player-coach role: you'll set the measurement philosophy and learning agenda for the agency, manage a junior tracking specialist who handles hands-on QA and implementation, and work directly with client teams to translate data into decisions.
This role sits at the intersection of analytics engineering, measurement science, and performance strategy. You won't just build dashboards — you'll design the tests that prove whether our work is working.
What you'll own
Tracking & data infrastructure
-
Own the end-to-end tracking architecture across all client accounts: Google Tag Manager, GA4, CDPs (Segment, RudderStack, Teleaum, etc.), Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API, and any other ad network data pipelines — and be well versed enough in these systems to support clients hands-on with implementation
-
Define tagging standards, naming conventions, and data layer specifications for new client onboarding
-
Review and sign off on all pixel/tag implementations done by the junior tracking specialist before anything goes live
-
Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity across environments (dev, staging, production)
-
Own server-side tracking setups and consent-mode configurations as privacy requirements evolve
Measurement frameworks & strategy
-
Build measurement plans for every client: define the KPIs that actually matter, the attribution approach best suited to their funnel, and the testing roadmap for the next 6–12 months
-
Design and run incrementality tests — geo-based holdouts, PSA holdout tests, conversion lift studies — and translate results into media budget recommendations