Paid Social Specialist

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Main Responsibilities

• Own Paid Social performance and growth for Saily across multiple global markets, with a primary focus on Meta, TikTok, and X;

• Translate business goals into user acquisition strategies that drive app installs, first purchases, and revenue at efficient CAC and ROAS;

• Manage, optimize, and scale campaigns with a seven-figure monthly budget, making sure every dollar is invested where it drives the most growth;

• Build and run a continuous experimentation roadmap across audiences, creatives, messaging, bidding strategies, campaign structures, and app store and landing page experiences;

• Partner closely with Creative, Analytics, BI, Product, and CRM teams to sharpen creative performance, improve conversion rates, and grow user lifetime value;

• Keep a close eye on both campaign performance and the wider business context (seasonality, travel trends, market dynamics), spotting opportunities, risks, and growth levers before anyone asks;

• Analyze performance and business data to uncover growth opportunities, forecast outcomes, and shape strategic decisions;

• Actively use AI to optimize and automate Paid Social processes, from creative production and testing to reporting, analysis, and campaign management, and help set the standard for how the team works with AI;

• Challenge the status quo, evaluate and relaunch additional channels such as Snapchat and AppLovin, test new acquisition approaches, and help define how Paid Social contributes to wider Growth Team goals;

• Stay ahead of platform changes, privacy and measurement updates, and industry trends.

Core Requirements

• 3+ years of experience in performance, growth, or user acquisition marketing, with strong hands-on expertise in Meta and TikTok Ads (X Ads experience is a strong plus).

• Experience managing high six- or seven-figure monthly budgets in a B2C environment.

• A proven track record of scaling paid social profitably through data-driven strategy, creative testing, and budget management.

• A strong analytical mindset, with experience in experimentation, incrementality thinking, and optimization across the full funnel, from impression to purchase.