Paid Social Specialist
US$1,500 – US$3,200 / mth base salary
Posted 14 Oct 2026
Advertised as “Paid Social Specialist(Meta Ads Specialist)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3–4 yrs
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$1,500 – US$3,200 / mth |
|---|
Role: Paid Social Specialist(Meta Ads Specialist)
Hours: Monday - Friday. 9AM - 5PM CST
Location: Remote
Salary: $1,800–$3,200/month (LATAM/Philippines) | $1,500–$2,550/month (Serbia)
We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.
Key Responsibilities
Campaign Development and Management:
- Develop and manage advertising campaigns using Facebook Ads Manager.
- Manage 25+ ad accounts, ensuring optimal structure and performance.
- Create compelling ad creatives, including copywriting and image selection.
Performance Analysis:
- Analyze performance data to drive campaign improvements.
- Present detailed campaign performance reports to clients.
- Provide data-driven recommendations for optimizing campaign performance.
Client Collaboration:
- Collaborate with clients to align campaign goals, audiences, and budgets.
- Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
- Boost organic content on client pages.
Meta Pixels Implementation:
- Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
- Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
- Define and set up custom conversions to track specific user actions that align with business goals.
Custom Audiences and Lists:
- Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
- Use pixel data to create and update client lists for personalized advertising strategies.
Staying Updated:
- Stay updated with Meta's advertising practices and updates.
- Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.