CRM Specialist

Caesars has an amazing opportunity for someone’s next great career adventure.  Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting industry of iGaming where career growth is all up to you!  Work with the best, learn from the best, and contribute your talents and insights.  

As the CRM Specialist, you will manage Caesars' CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention. 

Responsibilities

• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications 

• Building emails, proofreading, testing links, confirming record counts 

• A/B or multivariant testing on various CRM campaigns to establish which is the most effective 

• Tracking and reporting on CRM campaigns to guide improvements, and report into the Director 

• Ensuring all CRM campaigns comply with current best practices in the industry 

• Oversee team of coordinators, assigning tasks, and assist in new employee training 

• Preliminary approver of all players facing communications  

Qualifications

• Bachelor’s Degree required or relevant work experience 

• 2 years + experience in Salesforce, and / or Optimove is an asset 

• Proficiency in Excel 

• Analytical and data-driven mind 

• Available to work weekends 

• Excellent communication, proofreading and organizational skills required 

• Proficiency in coding language (HTML) is a plus, but not essential 

• Knowledge of the gaming industry is a plus, but not essential 

• Well organized, able to prioritize work for self and others 

• Ability to multi-task and work within tight deadlines 

• Efficient and confident communicator, strong collaboration and influencing skills 

• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment 

• Must be able to obtain and maintain a New Jersey Gaming Control Board registration and any other certification or license, as required by law