Performance Marketing

About Neuroscale

Neuroscale AI is building an AI Recruiting Operating System - one unified platform for the talent organization, from first touch through evaluation and hire. Our flagship platform, Arbi, helps companies discover, engage, screen, and evaluate talent at scale using AI-native intelligence, automation, and data. We have invested deeply in the product. Now we are building the repeatable growth engine that brings it to market.

About the Role

We are hiring a Founding Performance Marketing Lead to own performance and growth marketing from the ground up. This is a hands-on individual contributor role for someone who wants to build the machine - not inherit one.

You will own the path from first impression to click to conversion to qualified pipeline to closed ARR. That includes paid acquisition, creative testing, landing pages, attribution, funnel instrumentation, conversion-rate optimization, audience discovery, and early product-led growth experiments.

You will work directly with Neuroscale's founders and partner closely with Product, Design, Sales, and Revenue Operations. You will have the autonomy to test quickly, scale what works, stop what does not, and turn learning into repeatable playbooks.

What You'll Own

1. Build and scale the paid acquisition engine

Launch, manage, and optimize acquisition across LinkedIn, Meta, Google, retargeting, and emerging channels. Personally manage meaningful media spend and make channel decisions based on pipeline quality, acquisition economics, and revenue - not vanity metrics.

2. Turn creative into a growth system

Build a high-velocity testing engine across short-form video, UGC, founder-led creative, static ads, customer proof, use-case creative, case studies, and landing-page concepts. Develop a repeatable process for creative briefs, production, testing, learning, and iteration.

3. Own the conversion funnel

Build and continuously improve the journey from ad to landing page to demo or trial to activation. Create and ship landing pages without waiting on a large web team, and work with Product and Design to remove friction from high-intent conversion paths.

4. Make measurement and attribution decision-grade

Own campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting. Create a clear view of what is producing qualified pipeline, what is wasting spend, and where conversion is breaking down.

5. Run a disciplined experimentation program

Design and execute continuous A/B and multivariate tests across hooks, creative, copy, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix. Maintain an experiment backlog and use data to decide what to scale, iterate, or kill.