Trade Marketing Executive

Key Responsibilities:

• Plan and execute trade marketing campaigns, product launches and channel activation programs.
• Manage roadshows, dealer meetings, conferences, training events and in-store activations.
• Coordinate with sales teams, retailers, distributors, agencies and vendors to ensure effective campaign execution.
• Develop and manage POSM, merchandising materials, sales tools and promotional assets.
• Monitor project timelines, budgets, logistics and operational requirements.
• Analyze campaign performance and prepare reports with actionable recommendations.
• Support vendor sourcing, quotation comparison, purchase order processing and budget tracking.
• Conduct market visits and gather customer and channel feedback to improve marketing effectiveness.

Requirements:

• Bachelor's Degree in Marketing, Business, Communications or related discipline.
• Minimum 4-6 years of relevant experience in trade marketing or channel marketing.
• Strong understanding of retail execution, B2B2C marketing and campaign management.
• Excellent project coordination, communication and stakeholder management skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience in healthcare, optical, medical devices, FMCG or retail industry is an added advantage.
• Fluent in English and Bahasa Malaysia.

HOYA Group: Founded in 1941 in Tokyo, Japan, HOYA Corporation is a global technology and med-tech company and a leading supplier of innovative high-tech and medical products. HOYA’s divisions and business units research and develop products utilized in the healthcare and information technology fields. In the healthcare field, we provide medical device products such as eyeglasses, medical endoscopes, contact and intraocular lenses, orthopedic implants, surgical/therapeutic devices and medical device reprocessing and disinfection solutions. In the information technology field, we provide products such as optical lenses, photomasks and blanks used in the manufacturing process for semiconductor and LCD/OLED devices, text-to-speech, human resources and other software solutions and critical components for the mass memory and cloud storage industries. With over 150 offices and subsidiaries worldwide, HOYA currently employs a multinational workforce of 37,000 people.
HOYA Vision Care: As a global leader in optical technology, HOYA Vision Care is dedicated to providing innovative vision care solutions for every stage of a patient’s life. A steadfast partner to Eye Care Professionals around the world, it stands at the forefront of optical excellence. With a global presence, consisting of 43 laboratories and a growing team of 20,000 employees, HOYA Vision Care delivers innovative lenses and other vision care solutions to millions of people in 110 countries.
We focus on a better tomorrow, today. You can become part of our story. HOYA Vision Care is the place where you can act according to your strengths and evolve according to your aspirations. It’s a place where you can shape the way you work, guided by our CLEAR Values, and empowered by generations of expertise. You can get involved in our sustainability initiatives and choose to become a One Vision ambassador. You can give back the gift of sight to people all over the world by deciding to work with us.
We welcome people who challenge us to become better, who share our sense of purpose and who embrace growth so that our vision and mission align. We invite you to find out more, and together we can continue to provide vision for a lifetime. Driven by a passion for partnership as well as innovation, HOYA has been a partner to Eye Care Professionals for over 75 years, enabling them to give people the greatest gift, the gift of vision. We provide Eye Care Professionals with the lenses, consultation solutions and other services that help them to develop their practice while changing the way people see the world. We see them as visionaries, and everything we do is for them. Founded in Japan in 1941, today, HOYA has a presence in over 80 countries across the globe.