Customer Marketing Specialist

THE FUTURE IS WHAT WE MAKE IT. 

Senior Customer Marketing Specialist 

 APAC (Malaysia) 

Start your career by making an impact and real connections with some of the most meaningful challenges around. When you join Honeywell, you become a member of our performance culture comprised of diverse leaders, thinkers, innovators, dreamers, and doers who are changing the future.  

Make the Best You.

Working at Honeywell is not just creating incredible things. You will collaborate with top minds, grow through continuous learning, and benefit from an inclusive environment that rewards performance and celebrate achievements.

Join Us and Make an Impact. 

The Senior Customer Marketing Specialist to drive digital demand generation and customer engagement across Asia Pacific (excl. China). This role will focus on Google and LinkedIn campaigns, Account-Based Marketing (ABM), and pipeline growth, while also supporting event execution and sales alignment. 

Key Responsibilities:

Digital Marketing & Demand Generation 

• Plan and execute paid campaigns across Google Ads (Search, Display, Hybrid) and LinkedIn. 
• Optimize campaigns through persona targeting, A/B testing, and performance tracking. 
• Drive lead generation, nurturing, and pipeline conversion. 
• Collaborate on content and landing pages aligned to customer personas. 

Account-Based Marketing (ABM) 

• Develop and execute ABM programs for strategic accounts. 
• Create personalized campaigns to drive engagement and pipeline. 
• Track account engagement and ROI. 

Event Marketing & Execution 

• Plan and execute customer and industry events (trade shows, conferences, webinars). 
• Manage event logistics, vendors, and booth execution. 
• Integrate digital campaigns with events to maximize ROI. 

Sales Collaboration 

• Partner with sales teams to align campaigns with revenue goals. 
• Ensure effective lead handoff and follow-up. 
• Support sales with insights, leads, and marketing collateral.  

Performance & Analytics 

• Track campaign performance, ROI, and pipeline impact. 
• Build reports on leads, conversions, and efficiency. 
• Drive data-driven optimization of all marketing activities.