Ads Specialist

LinkedIn Ads Specialist (B2B Lead Generation & Campaign Management) – Remote | EST Hours

Position Type: Full-Time, Remote
Working Hours: EST Time Zone
Location: Remote — Pakistan, LATAM, South Africa, Philippines Preferred

About the Role

At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts.

This is a hands-on, performance-focused role for someone who understands how to generate measurable B2B leads through LinkedIn Ads and can confidently manage multiple campaigns and clients simultaneously.

You’ll take ownership of:

• LinkedIn Ads strategy and execution
• B2B audience targeting
• Campaign optimization
• Lead generation and lead quality
• Performance reporting
• A/B testing
• Client communication
• Budget and ROAS management

If you have strong LinkedIn Campaign Manager experience and enjoy using data to continuously improve B2B advertising performance, this role is a strong fit.

What You’ll Own

LinkedIn Ads Strategy & Execution

• Build, launch, and manage LinkedIn Ads campaigns across 10–15 client accounts

• Develop targeting strategies based on:

• Ideal Customer Profiles (ICPs)

• Buyer personas

• Job titles and seniority

• Industries and company characteristics

• Funnel stages

• Conduct market and competitor research to strengthen campaign positioning

• Test different campaign formats, creatives, messaging, and ad variations

• Structure campaigns for efficient B2B lead generation and scalable performance

• Ensure campaigns align with client objectives, budgets, and KPIs

Campaign Optimization & Performance

• Monitor campaign performance across active accounts

• Track and analyze:

• Cost per Lead (CPL)

• Click-Through Rate (CTR)

• Conversion Rate