Ads Specialist

Who we are 

CloudKitchens helps restaurateurs around the world succeed in online food delivery - our goal is to make food more affordable, higher quality and convenient for everyone. 

We take underutilized properties and transform them into smart kitchens so they can better serve restaurateurs, customers and the neighborhoods they’re in. Every time we launch a new facility we create jobs in that neighborhood, and we’re proud to provide a wide range of cuisines and options for healthy food at an affordable price.

We're changing the game for restaurateurs whether they’re entrepreneurs opening their first restaurant all the way through to your favorite global quick-service restaurant chains.  

About the role

This is first and foremost an analysis and strategy role, and it sits on top of one of the most important conversion channels we have. You own the thinking behind the account: what to test, what to cut, and how to push toward the leads most likely to become customers. Because paid search drives so much of our inbound pipeline, this is a high-visibility, high-impact seat, and what you decide here shows up directly in the numbers the business watches.

Day-to-day execution largely sits with our paid marketing agency, so a big part of the job is coordinating them well: setting priorities, briefing the work, reviewing what they ship, and holding the bar on quality and pace. It is not a hands-off role, though. You should be ready to get into the account yourself when a change needs to move fast or be done right. The mission is clear: use lower-funnel conversion signals to bring in better, higher-quality leads.

You will work directly with the performance marketing lead and move fast. We lean on AI tools to work smarter, so expect them to be part of how you do the job every day.

What you'll do

• Own the analysis and strategy for the Google Ads program: what to test, what to scale, and what to cut.
• Raise the account's Quality Score by improving ad relevance and landing page experience.
• Own conversion tracking and feed the account lower-funnel signals, so it optimizes toward high-quality leads and not just form fills.
• Coordinate our paid marketing agency: set priorities, brief the work, review what they ship, and hold the bar on quality and pace.
• Dig into the data (search terms, Quality Score, lead quality) to separate what works from what is waste, and turn it into a clear plan.
• Get hands-on in the account when needed: restructure ad groups, add negatives, adjust bids, fix tracking.
• Use AI tools like Claude to work faster and sharper: structure and analyze data, pressure-test your hypotheses, and move from insight to decision in less time. The judgment stays yours; the tools just let you cover more ground.