Marketing Coordinator

Marketing Coordinator – Salesforce, CRM, Marketing Operations & Lead Generation | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Central Time (CST)

About the Role

At Pavago, one of our clients is hiring a Marketing Coordinator to support CRM management, lead generation, campaign execution, and day-to-day marketing operations.

This is a hands-on, process-driven role for someone who is highly organized, comfortable working with Salesforce and marketing data, and knows how to keep campaigns, prospect lists, and marketing systems accurate and running smoothly.

You’ll work directly with senior marketing leadership and play an important role in building scalable, reliable marketing operations.

What You’ll Own

Salesforce CRM & Data Management

• Maintain clean and accurate data in Salesforce
• Manage CRM hygiene, segmentation, and database organization
• Audit records and resolve duplicate, incomplete, or inaccurate data
• Ensure marketing data is campaign-ready and properly structured

Lead Generation & Prospect List Building

• Build targeted prospect lists using ZoomInfo and similar tools
• Research and organize prospect and company data
• Audit lists for accuracy and relevance
• Prepare segmented audiences for marketing and outreach campaigns

Marketing Campaign Execution

• Build and execute compliant mass email campaigns
• Support campaign setup, tracking, and reporting
• Assist with email drafts, templates, and publishing
• Coordinate campaign assets and light creative work using Canva
• Support marketing automation through Pardot / Account Engagement, HubSpot, or similar platforms

Reporting & Marketing Analytics

• Maintain campaign tracking frameworks and dashboards

• Track:

• Campaign performance

• Lead data

• Database health

• Marketing activity