Go-to-Market Strategy, Segmentation and Operations Director

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Director Go-to-Market Strategy, Segmentation and Operations 

Director Go-to-Market Strategy, Segmentation and Operations

This position will report directly to the Executive Director Field Force Deployment, Targeting and Incentives and is a strategic leader responsible for shaping, operationalizing, and continuously optimizing the commercial go-to-market execution framework across U.S. Pharma brands. This role integrates advanced segmentation strategy, GTM design, AI-enabled automation, and cross-functional alignment to ensure the field is positioned to execute with precision, efficiency, and clarity. This position collaborates with Field Operations Strategic leads, Customer Engagement, Product & Pipeline Leadership, first-line managers (AGMs), and second-line managers (SVPs) and serves as a trusted leader on go-to-market design, segmentation, targeting, field force sizing analyses, and deployment strategies to achieve launch and mature product sales & marketing objectives. The ideal candidate brings strategic thinking, strong commercial acumen, deep collaboration skills, and the ability to translate complex business needs into streamlined, scalable operational solutions.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Director Go-to-Market Strategy, Segmentation and Operations, are to:

• Lead the design, implementation, and evolution of GTM models that maximize field impact and align with business strategy, resource constraints, and market conditions;
• Manage quarterly updates and structural changes by assessing business trends, volume shifts, and competitive pressures, ensuring the model remains adaptive and relevant;
• Provide strategic oversight of deployment plans, ensuring recommendations are grounded in data, operationally feasible, and clearly communicated to field leadership;
• Drive cross-functional alignment with CE, Data, and Field Ops to ensure GTM changes are properly integrated into systems, processes, and field guidance materials;
• Develop and maintain forward-looking segmentation and targeting strategies that align to brand objectives, therapeutic context, and customer insights, ensuring that recommendations directly shape commercial priorities;