PPC Specialist
US$1,800 / hr base salary
Posted 19 Mar 2026
Advertised as “PPC Specialist (Google Ads)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3–5 yrs
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$1,800 / hr |
|---|
PPC Specialist (Google Ads)
Hours: Monday - Friday. 9AM - 5PM CT
Remote: Independent Contractor LATAM Only
Hourly Wage: $1,800 - $2,800
We are seeking a hands-on PPC Specialist to support campaign execution and optimization across Google Ads accounts.
This role is focused on building campaigns, managing search terms, implementing negatives, and supporting ongoing performance improvements.
The ideal candidate is detail-oriented, execution-focused, and comfortable working inside Google Ads daily to support growth initiatives.
Strong analytical thinking, attention to detail, and speed of execution are critical for success in this role.
Responsibilities
Campaign Build & Setup
- Build and launch search, display, and performance campaigns
- Structure campaigns based on strategy and account needs
- Implement keyword targeting and match types
- Upload and manage ad creatives and extensions
Optimization & Performance Management
- Conduct ongoing campaign optimizations
- Adjust bids, budgets, and targeting based on performance
- Identify opportunities to improve CTR, CPC, and conversions
- Monitor pacing and performance trends
Search Term & Negative Management
- Perform regular search term analysis
- Identify irrelevant traffic and add negative keywords
- Refine keyword targeting to improve efficiency
- Maintain clean and scalable keyword structures
Reporting & Insights Support
- Support performance reporting and analysis
- Flag performance changes and anomalies
- Collaborate with senior team members on insights
- Ensure data accuracy across platforms
Requirements
Must-Haves (Non-Negotiable)
- 3–5 years of hands-on experience managing and optimizing Google Ads campaigns.
- Proven experience building, launching, and optimizing Search and Display campaigns from start to finish.
- Strong understanding of campaign structure, keyword strategy, match types, and ad extensions.
- Experience conducting search term analysis and implementing effective negative keyword strategies to improve campaign efficiency.
- Ability to optimize bids, budgets, targeting, and overall campaign performance based on data and KPIs.