Marketing Business Analyst

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Poland has an exciting opportunity for an IDT Marketing Business Analyst CRM in Warsaw

To lead and manage the implementation, integration and maintenance of Consumer Relationship Management (CRM) and Consumer Experience (CX) digital solutions, including but not limited to CRM, Surveys, and Identity & Access Management (IAM) across the Central Europe (CE) Marketing Technology ecosystem.

Your key responsibilities will include:

• Ensuring the right implementation and system integration of CRM systems (ie Salesforce, Hubspot), Surveys (Qualtrics and similar tools) and IAM solutions in scope as per the definition of business requirements and leading the implementation of the technical components.
• Manage global, regional and local vendors. Coordinate and orchestrate their tasks and the contracted services provided by them.
• Ensure resolution of system and/or integration issues with the scope of CRM, Surveys and IAM and consumer facing issues impacting development and business as usual.
• Ensure compliance with global Digital Marketing Technology policies and standards.
• Cooperate with and link the local and global IDT Digital Marketing team members, represent the entity on functional and business forums.
• Do business analysis activities to support the deployment of global / regional / local solutions as per project and BAU setup.

What are we looking for?

• Strong communicational and analytic skills to record and translate business plans into technology terms.
• Solid understanding of consumer-facing platforms, including B2B & B2C touch points, with openness towards multi-functional people engagement.
• A good understanding of system design, solution architecture, integrations, and end-to-end data flows, with the ability to assess impacts across interconnected platforms and services.
• Understanding of Salesforce CRM & Marketing Cloud setup, as well as experience with creation of technical briefs for SF CRM & Marketing Cloud, is a strong advantage.
• A good understanding of cybersecurity concepts, security scanning, vulnerability management, and compliance best practices will be considered a strong advantage.
• Experience with Azure DevOps, Jira, or similar tools is a strong advantage, together with supplier management skills.
• Good understanding of contemporary consumer and customer marketing systems and terminology, including types of integration and related terminology, performing integration testing, URLs and domains, SF CRM terminology (Lead, Account, Asset, Order, etc.), webforms & cookies, hosting and cloud storage, and development and product lifecycle.
• Fluent English language is a must; Polish is an advantage.
• Interest in Digital Marketing Technology, CyberSecurity, or Application Development is a bonus.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

British American Tobacco Polska Trading sp. z o.o., in compliance with Article 24(6) of the Act of 14 June 2024 on the Protection of Whistleblowers (the “Act”), has established an internal reporting procedure (the “Procedure”). The Procedure is available on the British American Tobacco Poland website under “Our Procedures and Policies.”

**Under the Act, protection applies to individuals who submit a report in good faith. Submitting a report while knowingly aware that no violation of law has occurred may constitute an offense under Article 57 of the Act, punishable by up to two years of imprisonment.

**

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