Performance Marketing
₹550,000 – ₹6,000,000 / yr base salary
Posted 12 Aug 2026
Advertised as “Performance Marketing Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
| Base salary | ₹550,000 – ₹6,000,000 / yr |
|---|
𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟱𝟱𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟱.𝟱-𝟲𝟬 𝗟𝗣𝗔)
Experience: 5+ yrs
Location: United States, REMOTE(UNITED STATES), USA
Job Type: Full-time
We are looking for a hands-on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across multiple digital advertising channels.
This is an execution-focused role for a highly analytical marketer who enjoys working directly in campaigns, testing new strategies, analyzing performance data, and turning insights into measurable business results. You will manage substantial advertising budgets, improve acquisition efficiency, and work closely with Creative, Product, Engineering, Analytics, and leadership teams.
The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline. You should be comfortable forming hypotheses, running structured tests, measuring outcomes, documenting learnings, and quickly applying successful strategies to improve growth.
Requirements
Key Responsibilities
Paid Media Execution & Optimization
- Build, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, TikTok, Meta, and other relevant platforms.
- Manage Google Ads campaigns across Search, Display, Shopping, and Performance Max.
- Monitor campaign performance daily, including CTR, conversion rate, CPC, CAC, ROAS, and cost per registration.
- Manage advertising budgets to maximize ROI by scaling high-performing campaigns and optimizing or pausing underperforming campaigns.
- Continuously refine audience targeting, keywords, bidding strategies, campaign structures, and messagingbased on performance data.
- Provide clear weekly performance reports with actionable insights and recommendations.
Experimentation & Growth
- Design and execute structured marketing experiments across targeting, keywords, bidding, creative, landing pages, offers, and campaign strategies.
- Document experiment hypotheses, methodology, results, learnings, and measurable business impact.
- Conduct regular performance reviews to identify winning strategies and define future testing priorities.
- Scale successful experiments into ongoing campaigns while systematically eliminating underperforming approaches.