Marketing Automation Analyst
Posted 3 Mar 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 3–5 yrs
- Management level
- Individual contributor
- Contract
- Contract
Compensation
No salary listed for this role.
Role speciality
Marketing AutomationOmnichannel Campaigns
Useful technologies
CSSExcelHTMLMarketoOracle EloquaSalesforce Marketing CloudSMSWhatsApp Business API
We are currently looking for Marketing Automation Analyst which will be responsible for the end-to-end execution of omnichannel campaigns (Email, WhatsApp, SMS) and the management of web forms across the portfolio of 30+ world-class exhibitions. The goal is to ensure that every campaign is delivered with 100% accuracy, on time, and optimized for maximum engagement.
Key Responsibilities:
1. High-Volume Campaign Execution
- Omnichannel Deployment: Build, test, and deploy 70+ weekly campaigns across Email (EDM), WhatsApp, and SMS using Oracle Eloqua (and integrated messaging tools).
- Segmentation: Manage complex database queries to build targeted audience segments, ensuring the right message reaches the right persona at the right time.
- A/B Testing: Systematically test subject lines, content layouts, and send times to improve open and click-through rates across the portfolio.
2. Web Forms & Lead Capture
- Form Architecture: Create and manage web forms and landing pages for all show websites, ensuring seamless data flow into the CRM/Marketing Automation platform.
- Tracking & Attribution: Ensure all digital touchpoints are correctly tagged (UTM parameters) to provide clear attribution for marketing ROI.
3. Automation & Lifecycle Journeys
- Nurture Flows: Build and maintain automated "Always-On" journeys, such as registration confirmations, abandoned cart sequences, and post-show follow-ups.
- Workflow Optimization: Identify opportunities to automate manual campaign requests to reduce turnaround time and human error.
4. Quality Assurance (QA) & Governance
- The "Zero-Error" Standard: Perform rigorous testing on all campaigns (links, personalization tokens, mobile responsiveness) before deployment.
- Deliverability Monitoring: Monitor sender reputation and bounce rates to ensure our communications stay out of the spam folder.
5. Reporting & Analytics
- Performance Tracking: Provide weekly reports on campaign performance (Open rates, CTR, conversion rates) to show leads and stakeholders.
- Database Hygiene: Actively manage "Unsubscribes" and "Hard Bounces" to maintain a healthy and compliant marketing database.
Requirements