Marketing Manager

Key Responsibilities

 Campaign Development & Management

• Develop and oversee full 360° event marketing campaigns from concept to post-event review.
• Lead on key visual and event identity creation, ensuring alignment with brand and event objectives.
• Draft campaign strategies, track campaign milestones and KPIs, and share regular progress updates with management.
• Develop post-event marketing reports detailing campaign reach, audience insights, ROI, and key learnings.

Social Media Management

• Manage the content strategy and overall look and feel of the entertainment social channels.
• Create and maintain detailed social media calendars, aligning content with campaign timelines and event milestones.
• Write engaging captions, copy, and posts tailored to each platform.
• Moderate community engagement and respond to audience comments, messages, and interactions in line with brand tone.
• Collaborate with graphic design and video teams for content production, ensuring visual consistency.

Partnerships & Media Relations

• Build and maintain strong relationships with media outlets, influencers, and event partners.
• Negotiate and manage barter or part-barter promotional deals to maximise campaign exposure while controlling costs.
• Coordinate ticket giveaways, radio promotions, and influencer activations, ensuring smooth execution and visibility.
• Manage onsite coordination with sponsors, influencers, and media partners during event days to ensure successful coverage and integration.

Onsite & Cross-Functional Support

• Work closely with the Event Delivery team to ensure marketing commitments are executed on-site, including branding, sponsor visibility, and media access.
• Support internal departments such as Production, Operations, and Business Development to align marketing efforts with wider event objectives.
• Assist in developing marketing materials for sales pitches, sponsorship proposals, and client presentations.

Requirements

• Bachelor’s degree in Marketing, Communications, or equivalent experience in the related field.
• 2–5 years’ experience in entertainment, events, or lifestyle marketing within the UAE or wider region.
• Strong understanding of digital marketing, content strategy, and ticketing promotions.
• Experience managing agency or vendor relationships for creative production and media buying.