Paid Media Specialist

Paid Media Specialist — Meta Ads + Google Ads

Work model: 100% Remote — Latin America
Commitment: Full-time
Contract type: Contractor
Working hours: Compatible with Eastern Time (EST)
English: C1/C2 required
Spanish: Ideally conversational level or above

At Workana, we are supporting the search for a Senior Paid Media Specialist for a digital marketing agency focused on the restaurant and hospitality industries in the United States.

We are looking for a hands-on, highly operational, organized, and performance-driven professional with solid experience managing campaigns directly within Meta Ads and Google Ads.

This person will have ownership over multiple accounts, budgets, tracking, attribution, and conversion optimization while working in a fast-paced agency environment.

Important: this is an execution-focused role. We are not looking for Managers, Heads of Marketing, or profiles mainly focused on strategy. We need someone who currently works inside Meta Ads Manager and Google Ads on a daily basis, executing, analyzing, troubleshooting, and optimizing campaigns.

What will you do?

Paid Media

• Plan, launch, and optimize campaigns across Meta Ads and Google Ads for a portfolio of approximately 10–15 clients.
• Manage between USD 50,000 and USD 60,000 in monthly ad spend.
• Manage budgets, audiences, bidding strategies, creatives, and campaign performance.
• Monitor KPIs such as CPL, CPA, CPC, CTR, CPM, and conversion rate on a daily basis.
• Quickly identify campaigns with performance issues and take corrective action.
• Create and manage Lookalike Audiences, Customer Lists, Retargeting Audiences, Exclusion Audiences, and advanced funnel-based segmentation.
• Run A/B tests and continuous optimization initiatives.
• Ensure campaigns are launched, monitored, and managed correctly from end to end.

Tracking & Attribution

• Configure, validate, and troubleshoot:

• Google Tag Manager.

• Meta Pixel.

• Conversions API.

• Google Analytics 4.

• Conversion events.