Marketing Operations Manager

JoVE is the world- leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

JoVE is seeking a detail-oriented and analytical Senior Marketing Operations Specialist. This role combines email marketing, marketing automation, CRM/database management, and marketing analytics to ensure our campaigns are delivered efficiently, reach the right audiences, and generate measurable business results.

The ideal candidate has hands-on experience with HubSpot, Salesforce, and Google Analytics and can translate marketing objectives into reliable segmentation, automated journeys, and actionable reporting. They independently identify root causes, recommend practical solutions, and implement improvements that deliver measurable results.

Responsibilities

• Build and maintain automated lifecycle journeys, including entry and exit criteria, behavioral triggers, sales handoffs and return-to-nurture rules. Support campaign execution through reusable workflows and templates.
• Perform quality assurance (QA) to ensure campaigns are error-free and delivered successfully.
• Diagnose and improve email delivery, inbox placement and engagement. Monitor sender reputation, bounces, complaints and audience health, coordinating technical fixes with RevOps.
• Design and evaluate campaign A/B tests using clear hypotheses and success metrics, including downstream conversion.
• Maintain and improve the marketing database through enrichment, validation, duplicate controls and documented data-quality checks.
• Own marketing data-quality monitoring and audience usability. Partner with RevOps, Sales, and Product on shared CRM definitions, field mappings, and data integrity.
• Build and maintain dashboards across Salesforce, HubSpot, and Google Analytics 4 (GA4).
• Track marketing KPIs, campaign performance, lead generation, funnel conversion, pipeline contribution, and ROI.
• Analyze marketing performance and provide actionable insights to optimize campaigns and support strategic decision-making.
• Develop and validate lead and account scoring using profile and behavioral signals. Agree handoff thresholds with Sales and refine scoring based on progression and feedback.
• Evaluate and introduce tools, including AI, that expand marketing capabilities, and enable the team to use them effectively through enablement and practical guidance.