PPC Strategist
Posted 19 Aug 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4–7 yrs
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
No salary listed for this role.
Location: Remote (USA, Canada or South Africa)
Department: Marketing
Role Type: Full Time / Independent Contractor if outside of the USA
About the Role
Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. We are looking for an Account Strategist who can run the strategies and the PPC campaigns underneath it. This is not a role for a strategist who hands off execution and hopes it lands right. You will build the media plan, set up the tracking and be the one auditing the account when performance moves.
You will join sales calls to shape strategy, manage Google Ads, Meta and Microsoft campaigns directly, oversee PPC contractors where necessary, and ensure every client engagement delivers measurable outcomes. This is a senior, hybrid role that blends strategic ownership with hands-on paid media execution.
Key Responsibilities
Client Strategy and Leadership
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Lead strategy for all PPC clients across multiple industries.
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Join sales calls with AEs to validate scope, pitch technical recommendations and help close deals.
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Build 90 day, 6 month and annual growth roadmaps for clients.
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Translate complex marketing recommendations into simple, clear explanations for executives.
Hands-On PPC Execution
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Plan, launch and manage paid search campaigns in Google Ads across multiple client accounts, including search, display, remarketing and Performance Max structures.
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Conduct keyword research, audience targeting and write and edit ad copy.
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Set up conversion tracking and ensure attribution accuracy via GA4, GTM and CRM integrations.
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Monitor daily spend and pacing to keep campaigns within budget while hitting CPA and CPL goals.
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Identify and manage negative keywords to improve efficiency.
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Manage additional paid channels as needed, including Meta Ads, LinkedIn Ads and Microsoft Ads.
Performance Ownership
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Own client performance across Google Ads, Meta, Microsoft and organic search channels.
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Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.