Digital Marketing Specialist
Posted 6 Oct 2026
Advertised as “Digital Marketing/Paid Media Specialist - Event Ad Spend”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
No salary listed for this role.
Position : Paid Media and Digital Performance Manager
Salary : Open based on experience
Working Hours & Conditions : Monday to Friday 8:00 AM - 5:00 PM AEST
Holidays : to follow
ABOUT THE COMPANY:
They are New Zealand’s leading independent promoter, delivering more than 200 shows and events each year across the country.
Our calendar spans major international tours, headline shows, club events and festivals across drum & bass, house, garage and the wider electronic music space.
As the business continues to grow, we are looking for a dedicated Paid Media & Digital Performance Manager to take ownership of company's paid digital marketing, tracking and performance function.
ROLE OVERVIEW:
The Paid Media & Digital Performance Manager will be responsible for planning, building, managing and optimizing paid campaigns across Meta, Google, TikTok, Snapchat and other relevant digital platforms.
From there, you will take ownership of paid media execution, platform strategy, optimization, audience development, tracking, attribution and reporting.
RESPONSIBILITIES:
- Plan, build, launch and optimise paid campaigns across Meta, Google, TikTok, Snapchat and other relevant platforms.
- Develop the right media mix for each event based on audience, location, genre, ticketing stage and campaign objectives.
- Manage paid media budgets across multiple events and platforms.
- Monitor and optimise performance across ROAS, CPA, CTR, conversions and ticket sales.
- Build and manage prospecting, retargeting, lookalike and platform-specific audience strategies.
- Lead A/B testing across creative, audiences, placements and campaign structures.
- Take ownership of tracking and attribution across all paid channels.
- Implement, manage and troubleshoot Meta Pixel/CAPI, Google Tag Manager, Google Analytics, TikTok Pixel, Snapchat Pixel and other relevant tracking tools.
- Ensure conversion events, ticketing journeys and campaign attribution are set up accurately.
- Work with ticketing and digital partners to improve first-party data capture and audience tracking.
- Identify tracking issues quickly and ensure campaigns are optimising against reliable data.
- Produce clear reporting, insights and recommendations for the wider team.
- Work closely with Charles and the creative team to identify the assets and formats required for each platform.
Requirements