Social Media Marketing

Position Summary

The Social Media Lead is a client-facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The role is responsible for team leadership and reporting, coaching team members as necessary to achieve personal and professional growth. The role will collaborate closely with the Social Media Manager and the Influencer Marketing Group, to support the company's social media marketing initiatives. The position will report to the Social Media Manager, and may occasionally report to the CEO of the company.

Requirements

Essential Job Functions & Responsibilities:

Client Proposals:

- Lead and oversee the development of client proposals for social media campaigns

- Collaborate with the Social Media Manager and the Influencer Marketing Group to create effective and persuasive proposals

- Ensure proposals meet client needs and goals

Strategy & Campaign Planning:

- Collaborate internally and externally to create effective, result-driven social media marketing strategies for entertainment productions

- Lead, plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

- Involve the Advertising Division to plan effective use of advertising as part of strategies

Submission Plan Development & Implementation:

- Develop submission plans for social media campaigns and lead the team in implementing them

- Ensure consistent brand messaging across the web and various social media platforms

- Engage with users and provide responses to social media inquiries, messages, and comments

- Ensure submission plans are executed efficiently and effectively

Content Development:

- Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc

- Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production

- Collaborate internally and externally to create engaging and high-quality content for social media campaigns

Analysis: