Social Media Marketing

About Wonderschool

Wonderschool’s mission is to ensure every child has access to early childhood education that helps them realize their full potential. We empower small business owners - child care providers - to launch and grow in-home programs through cutting-edge software, personalized coaching, and responsive support. We also partner with governments to modernize public child care infrastructure.

Our team is small, fast-moving, and deeply motivated by the impact we create in families and communities across the country.

About This Role

We are hiring a part-time Social Media Marketing team member in San Francisco to create content, build community, and grow engagement with child care providers and families.

This role focuses primarily on Instagram, with TikTok as a secondary channel, and is ideal for creators who love blending education, inspiration, and strategy to grow and engage audiences.

Responsibilities

Content Strategy & Creation

• Developing and executing a high-quality content strategy for Instagram and TikTok aligned with Wonderschool’s mission

• Creating engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.)

• Crafting content that inspires child care providers to build high-quality, sustainable programs

• Developing parenting content that encourages and supports caregivers

• Creating messaging that empowers educators to grow their income and careers

• Staying current on trends in early education, neuroscience, finance, and digital marketing

Community Growth & Engagement

• Building and nurturing an engaged community through comments, DMs, and conversations

• Developing relationships with influencers, educators, and child care advocates

• Identifying and testing growth strategies to increase followership among child care providers and prospective educators

• Leveraging user-generated content and collaborations to expand brand reach

Analytics & Performance Optimization

• Tracking and analyzing performance metrics (engagement, reach, follower growth, etc.)

• Running experiments to optimize content formats, hashtags, and posting cadence

• Sharing regular insights and recommendations to improve performance and impact

Qualifications

• Strong storytelling skills and the ability to adapt messaging for different audiences

• Proven experience growing and managing Instagram and TikTok accounts

• Deep understanding of social media trends, formats, and best practices

• Data-driven mindset with comfort analyzing and optimizing performance

• Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite)

• Passion for education, child care, and financial empowerment

• Comfort working independently with high ownership and creativity

Location and Employment

This is a part-time employee role, remote within San Francisco, California. You will work from home; there is no office attendance requirement.