Social Media Marketing Specialist

Position Summary

The Social Media Marketing Specialist is a client-facing role responsible for assisting multiple social media accounts management and development/ execution of campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The position will report to the Social Media Marketing Manager, may report to the Group Lead and may occasionally report to the CEO of the company.

Requirements

Essential Job Functions & Responsibilities:

Client Proposals:
- Assist in the development of client proposals for social media account management plans
- Ensure proposals meet client needs and goals

**Strategy & Campaign Planning:
**- Collaborate internally and externally to create effective, result driven social media marketing strategies for entertainment productions

- Plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

**Submission Plan Development & Implementation:
**- Develop submission plans for social media account and implement them
- Ensure consistent brand messaging across the web and various social media platforms
- Engage with users and provide responses to social media inquiries, messages, and comments
- Ensure submission plans are executed efficiently and effectively

Content Development:
- Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc

- Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production

Analysis:

- Collect and analyze data related to social media accounts and campaigns to track performance and identify areas for improvement

- Conduct analysis on the web, social media accounts, word-of-mouth, competition, and other relevant factors

- Use analysis to improve social media marketing strategies and campaigns

Client Reporting:

- Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projects

- Present reports to clients and communicate results in a clear and effective manner

Other Common Job Functions