Channel Manager

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

What You'll Be Doing:

As a Channel Manager based in Hong Kong, you will play a pivotal role in channel expansion and ecosystem development in the Greater China Region (GCR), fully responsible for partner recruitment, management, and enablement. Your work will directly drive regional revenue growth while ensuring the successful localization and continuous optimization of Wati’s channel strategy.

Key Responsibilities:

1、Channel Partner Recruitment & Expansion:

Identify and sign high-potential partners (e.g., advertising agencies, e-commerce service providers, MarTech resellers), building a channel ecosystem aligned with GCR strategic goals.

2、Partner Management & Enablement:

Deliver systematic business training and support, co-manage key customer opportunities, improve collaboration efficiency and sales conversion, and build long-term strategic partnerships.

3、Revenue Target Achievement:

Own the sales performance of assigned channels, design regional growth strategies, and ensure each partner has a clear growth path and success plan.

4、Channel Collaboration Optimization:

Establish evaluation, communication, and incentive mechanisms to enhance efficiency and ensure optimal resource allocation.

5、Market Intelligence & Strategic Feedback:

Continuously gather competitive insights and partner feedback, integrate cross-border e-commerce and marketing trends, and provide actionable inputs to product and marketing strategies to better serve Chinese outbound customers.

Requirements

• 5+ years of experience in channel development, business partnerships, or ecosystem building—candidates from SaaS or cross-border advertising industries are preferred.

• Strong partner network serving Chinese outbound merchants (e.g., ad agencies, e-commerce service providers, system integrators, crowdfunding platforms).

• Solid written English skills for professional email communication and product understanding.

• Excellent relationship-building, business negotiation, and result-oriented mindset.

Preferred Qualifications

• Familiarity with WhatsApp Business API, cross-border e-commerce SaaS, or MarTech products.
• Experience in a fast-scaling startup in a key role, with the ability to thrive in a fast-paced, self-driven culture.
• Deep understanding of the marketing and sales needs of Chinese outbound merchants.