Digital Marketer

This is a single-owner paid media seat. Our client is a US mortgage lender operating across multiple states, with a full in-house team that takes a borrower from the first consultation through origination, processing, underwriting, and closing. Everything upstream of that — the ads, the tracking, the landing pages, the leads themselves — is yours. There is no media agency behind you and no marketing layer above you. You report directly to the Founder/CEO.

The number you are accountable for is not impressions and it is not raw form-fills. It is cost per qualified lead: the leads that turn into consultations and funded loans. That distinction is the whole job. Mortgage traffic is expensive, competitive, and full of people who will submit a form and never answer the phone. What separates a good paid media manager from a great one in this vertical is whether they can tell those apart before the budget is spent, and then build the tracking that proves it.

It also asks for a level of trust that most paid media seats do not. You will be spending significant monthly budget with direct accountability for it, working inside US mortgage advertising rules where a careless headline is a regulatory problem and not just a weak ad, and reporting to a CEO who cannot see your screen. We are looking for someone who has done this on real budgets, who can walk through their own numbers in a conversation without a deck to hide behind, and who tells leadership about a bad week before leadership has to ask.

Key Responsibilities

Paid Media Strategy & Execution — Google & Meta

This is the core of the role.

• Own the full Google Ads strategy and execution across Search, Display, Local Service Ads, and Performance Max, focused on high-intent mortgage leads — purchase, refinance, and home equity borrowers
• Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing
• Build, launch, and continuously optimize campaigns from the ground up — not simply manage what already exists
• Write brief, compelling ad copy and creative direction tailored to the mortgage borrower at each stage of awareness
• Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead

Lead Generation & Pipeline Quality

• Drive consistent, high-quality inbound mortgage leads to fuel the loan officer pipeline
• Define, track, and optimize against lead quality metrics — leads that convert to consultations and funded loans, not just raw form-fills
• Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic