Digital Marketer

Alarm.com seeks a creative, analytical, and entrepreneurial Senior Digital Marketer to build and accelerate demand generation for Alarm.com’s Venture Business Units (VBUs) — a portfolio of independent, entrepreneurial companies in the Alarm.com family, each with its own brand, market, and customer base. In this startup-style environment, you’ll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation.

You’ll partner with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and scale efficiently.

This role is built for someone with several years of hands-on experience running and optimizing digital campaigns — enough reps to make informed recommendations about where our programs should go next, not just execute a plan handed to them. We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better.

Key Responsibilities:

• Campaign Management: Manage and optimize multi-channel campaigns across email, search, social media, and display media.
• Lead Generation: Create compelling web content, email copy, and content offers to generate qualified leads.
• Automation & Workflows: Implement and refine marketing automation and lead nurturing workflows.
• AI Enablement: Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization — increasing iteration velocity and output volume while maintaining brand quality and human review.
• SEO/GEO/AEO Optimization: Contribute to organic search and AI-answer visibility — including keyword strategy, on-page optimization, technical hygiene, and content recommendations that surface the VBU brands.
• Sales Collaboration: Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked.
• Performance Analysis: Track and report on marketing performance metrics, using data to drive continuous improvement.
• Innovation: Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective.

Qualifications:

• 5+ years of hands-on digital and/or growth marketing experience — personally running and optimizing live campaigns, not directing others who do.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field — or equivalent practical experience.
• Hands-on fluency across paid search, paid social, email and ABM — including audience setup, budget pacing, and creative testing.