Growth Strategist
US$2,000 – US$2,300 / mth base salary
Posted 18 Sep 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Contract
| Base salary | US$2,000 – US$2,300 / mth |
|---|
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a consumer brand that invented the blackout sleep tent. Founded in 2016 and featured on Shark Tank, the brand has helped over one million families sleep better at home and on the road.
The product line includes the flagship pod, SlumberGo, SlumberTot, fans, and bundles, sold DTC through Shopify, on Amazon, and through major retail partners. The brand is part of a portfolio of consumer brands with proven product-market fit in large categories.
Role Overview
The Growth Strategist will own full-funnel growth strategy across paid acquisition and conversion optimization.
This is a strategy-and-testing role rather than solely a hands-on media buying position. The role will set direction and execute across Meta, Google, including PMax, and TikTok while developing a structured testing program across the website and content.
The role reports to the CMO and has direct access to brand leadership and authority over strategy.
Location
Fully Remote | Latin America | At least 4 hours of daily overlap with US Pacific time
Part-Time Contractor | Approximately 15–20 hours per week to start
Key Responsibilities
Full-Funnel Advertising Strategy
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Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok.
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Determine channel mix, budget allocation, audience architecture, and the creative strategy supporting paid advertising.
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Set strategic direction and execute.
Conversion Optimization & Testing
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Build and manage a structured testing program for the website and content.
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Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative concepts.
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Establish clear success criteria and proper measurement for tests.
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Document learnings from completed tests.
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Apply testing discipline that distinguishes between a test and a tweak.
Measurement
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Separate branded harvest from real demand generation.
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Apply incrementality thinking rather than relying solely on platform-reported ROAS.
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Frame recommendations around MER and contribution margin.