Paid Media Strategist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

 

Our client is a growing marketing agency supporting a high-performing e-commerce brand in the kitchen appliance space. The agency is looking for an experienced paid media professional to take ownership of campaign execution and help scale performance across key acquisition channels.

Role Overview

The Paid Media Strategist (Ecommerce Industry) will own the day-to-day execution, optimization, and reporting of paid media campaigns for an established e-commerce client.

This is a hands-on role responsible for managing substantial monthly ad spend across Meta and Google, developing structured testing plans, collaborating on creative strategy, and making data-driven recommendations to improve efficiency and profitable growth.

The ideal candidate has deep e-commerce paid media experience and can independently build campaigns, analyze performance, identify scaling opportunities, and provide strategic recommendations in a fast-moving agency environment.

Location

Fully Remote | 9:00 AM - 5:00 PM EST | 30 hours

Key Responsibilities

Paid Media Management & Optimization

• Build, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads.

• Manage campaign budgets, pacing, audience targeting, bidding, testing, and day-to-day performance optimization.

• Support approximately $150K in projected monthly media spend across platforms.

• Monitor performance and proactively recommend improvements to ROAS, CAC, conversion volume, and overall efficiency.

• Support expansion into additional acquisition channels when appropriate, including Microsoft Ads, TikTok, YouTube, AppLovin, and other relevant platforms.

Growth Strategy & Testing

• Develop structured testing plans across audiences, creative angles, offers, campaign structures, and channels.

• Identify opportunities to scale winning campaigns while maintaining efficiency.

• Provide strategic recommendations on channel mix, budget allocation, and paid growth opportunities.

• Stay current on platform changes, e-commerce advertising trends, and emerging paid acquisition channels.

• Evaluate, research, and learn new paid media channels as the account scales.

Creative Collaboration