Growth Marketer

About the Role

We are seeking a creative, strategic and results-driven Growth Marketer to take ownership of our organic marketing strategy and drive business growth through compelling content and audience engagement.

This is a hands-on role for someone who enjoys building brands, creating engaging content and developing growth strategies that generate measurable results. You'll be responsible for the entire organic marketing function—from strategy and content creation through to execution, community management and performance analysis.

Working closely with the founders, you'll have the opportunity to shape the brand's voice, grow its online presence and make a direct impact on business success.

Requirements

Key Responsibilities

• Develop and own the overall organic marketing strategy.
• Plan and execute a consistent content calendar across all key platforms.
• Create engaging short-form content, including videos, reels, carousels, graphics and written posts.
• Write compelling copy for social media, email campaigns and marketing materials.
• Edit short-form video content for social platforms.
• Design social media graphics, carousels and promotional assets using Canva or similar design tools.
• Manage and grow social media channels, ensuring consistent brand messaging.
• Engage with the online community by responding to comments, messages and audience interactions.
• Develop and manage email marketing campaigns, including nurture sequences and promotional content.
• Leverage AI tools to improve content creation, repurpose existing content and increase efficiency.
• Monitor marketing performance using analytics and continually optimise content and strategy.
• Identify growth opportunities and recommend new marketing initiatives.
• Collaborate closely with leadership to execute business growth objectives.

Required Skills & Experience

Essential

• Proven experience as a Growth Marketer, Digital Marketer or Content Marketing Specialist.
• Demonstrated success growing brands through organic marketing.
• Strong content creation skills across multiple social media platforms.
• Excellent copywriting skills with exceptional written English.
• Experience producing engaging social media content that generates leads and engagement.
• Ability to create, edit and publish short-form video content.
• Experience using Canva or similar design software.
• Strong understanding of social media algorithms and content trends.
• Experience managing online communities and customer engagement.