Product Marketing Manager
US$105,000 – US$140,000 / yr base salary
Posted 14 Jul 2026
Advertised as “Sr. Manager, Innovation Product Marketing, e.l.f. SKIN”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Contract
- Full-time
| Base salary | US$105,000 – US$140,000 / yr |
|---|
Study levelBachelor's
About the Company e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode. In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
We are seeking a strategic and results-driven professional to join our dynamic team as the Senior Manager, Innovation Product Marketing for e.l.f. SKIN. This position will play a key role in driving the growth of one of our most exciting and rapidly expanding categories.
As the Senior Manager, you will assist in the development and implementation of the global product marketing strategy and innovation pipeline for our Skincare category. Your focus will be on identifying key segments, driving brand growth, and contributing to the innovation roadmap to capture new market opportunities and increase market share.
Responsibilities:
- Manage innovation product marketing for skincare categories to help build segments and support strategic direction.
- Manage the execution of product marketing initiatives and contribute to the innovation pipeline for the skincare category, ensuring alignment with overall business objectives.
- Develop comprehensive product innovation strategies for that aligns with market trends and consumer needs.
- Utilize market data, consumer insights, and social listening to identify and prioritize new market opportunities.
- Conduct thorough market analysis to determine success factors for both new and existing product offerings.
- Partner with Product Development team on ingredients, product formats, clinical and consumer testing parameters for product claims. Collaborate on compelling storytelling and marketing narratives for product launches that resonate with consumers.