Marketing Manager

MicroVision, a leader in advanced perception solutions for industrial, security and defense, and automotive applications, seeks a Marketing Manager to join our team in Orlando and help drive the next phase of the company’s commercial growth. MicroVision delivers advanced sensing, perception, and photonics solutions for some of the world’s most demanding applications. With technologies spanning lidar, perception software, and advanced photonics, MicroVision serves customers across industrial, security and defense, automotive, and intelligent infrastructure markets.

As MicroVision expands its commercial footprint and brings new technologies to market, we are looking for an experienced marketing leader to help translate highly technical capabilities into compelling market stories, customer engagement, and commercial opportunities. This is a hands-on role for a marketing professional who is equally comfortable developing strategy and executing it; working closely with product, sales, engineering, business development, marketing and corporate communications to build market awareness, support customer acquisition, accelerate opportunities, and position MicroVision’s technologies across key markets.

Our ideal candidate knows how to market complex technology to sophisticated B2B and government audiences and can turn technical differentiation into clear, compelling customer value.

In this role, you will:

• Develop and execute integrated marketing strategies supporting MicroVision’s growth priorities and commercial pipeline;
• Build go-to-market plans for products, technologies, market segments, and strategic initiatives;
• Translate complex technical capabilities into differentiated messaging, positioning, and customer-facing narratives;
• Partner closely with sales and business development to develop campaigns, tools, content, and programs that create and accelerate opportunities;
• Lead demand-generation and account-based marketing initiatives targeting priority customers and markets;
• Develop high-impact sales enablement materials, including presentations, product collateral, case studies, videos, demonstrations, and digital content;
• Plan and execute industry events, trade shows, customer demonstrations, webinars, and other market-facing programs;
• Collaborate with product and engineering teams to understand technology roadmaps, customer requirements, and competitive differentiation;
• Conduct market, customer, and competitive analysis to identify emerging opportunities and inform commercial strategy;
• Manage digital marketing programs, including website content, email, social media, paid campaigns, and marketing automation;
• Establish KPIs and measurement systems to evaluate marketing performance, pipeline contribution, engagement, and ROI;